The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, acquisition decisions, and distribution decisions, demand data is potentially the biggest asset at their disposal. Let's take the example of "Storage Wars Canada" and how demand data can help content professionals in their decision-making.
1. Content Valuation: One of the primary uses of demand data is content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing audience demand in Germany for "Storage Wars Canada," the executives can estimate the value of the show based on its popularity in Germany.
2. Acquisition Decisions: For TV networks, streaming services, or other OTT platforms looking to acquire new content, demand data can help answer key questions such as What type(s) of content exhibit opportunity to acquire or produce? or How much is this show worth to our platform? By looking at the popularity of "Storage Wars Canada" in Germany, the acquisition executives can determine the show's worth and decide whether to acquire it for their platform.
3. Programming Decisions: When it comes to programming decisions, demand data can help executives decide what to show, when to show, and where to show. By analyzing the recent spike in demand for "Storage Wars Canada" in Germany, TV networks and OTT platforms can decide whether to rerun the show to catch up with the spike in demand or to schedule the show's new episodes during that period.
4. Distribution Decisions: Deciding where to distribute content can be made a lot easier with the use of demand data. For instance, by analyzing the global performance of "Storage Wars Canada" across different markets, professionals can determine which regions the show is more popular and where it should be distributed next.
5. Longevity: The longevity of a show is critical in determining its overall success, and demand data helps to analyze how well audience demand is maintained over time. For "Storage Wars Canada," its longevity is deemed okay, meaning that the show has been consistently popular in Germany and other regions over time.
In summary, demand data enables entertainment executives to make informed and strategic decisions about content acquisition, distribution, valuation, and programming. The data allows executives to assess a TV series' ability to drive subscriptions and mitigate churn, quantify platform-specific marginal revenue contribution, and assess the value of exclusivity. By closely examining the case of "Storage Wars Canada," these insights demonstrate how crucial demand data is in modeling and guiding key decisions for successful content strategy in the entertainment industry.
Storage Wars Canada's travelability to Germany in the last 30 days is 11%, which means that the audience demand for Storage Wars Canada is 11% of the demand in its country of origin, Canada. Click through to another market to discover how well Storage Wars Canada travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular OLN‘s Storage Wars Canada is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for OLN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Storage Wars Canada, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Storage Wars Canada in Germany. We provide our partners with smart TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.