The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics’ demand data to help you make more informed content, acquisition, distribution, and programming decisions. One way to achieve this is by using Parrot Analytics’ content valuation system, which is based on global content demand and supply. Our content valuation system reveals the dollar value contribution of any title, to any platform, in any region, and helps you to answer various questions for better strategic decision-making. Let me explain how you can achieve this while using the example of "Stranger Things" demand data in Germany last February.
To start with, demand data enables content valuation. For example, you can use our demand data to determine how much a series is worth or assess a series' ability to drive subscriptions and mitigate churn. To this point, the demand for "Stranger Things" in Germany was exceptional, having 20.0 times the audience demand of the average show in Germany over the last 30 days. This implies that this show is worth more and can be used to drive more subscriptions than other shows in the German market. Parrot Analytics’ demand data can help you understand what the market responds well to and can reveal the baseline value of a title.
Demand data also helps in content acquisition and distribution decisions. For instance, you can identify which platforms you should target for your show's distribution or see which titles have the potential to grow your audience. Regarding "Stranger Things" in Germany, the show moved up in rank by nine spots in February to peak at #9 in Germany. This implies that this show has demand potential in the German market, and thus, you might consider acquiring or distributing this show more in Germany.
Demand data can also help you with programming decisions, such as scheduling, release strategies, and pricing. You can optimize your marketing campaign and pre-release marketing using our demand data, as this data can help you to understand your audience's tastes. For example, during February, the demand for "Stranger Things" increased in Germany by 8.2%. This uptick in demand could have been exploited to time marketing and promotional activities around the show for maximum impact.
Furthermore, demand data can reveal how a title resonates with audiences in a specific region and genre. To this point, "Stranger Things" ranked at the 99.9th percentile in the drama genre, implying that drama is a popular genre within the German market. You can also use demand data to map out the most popular genres in your local market and make informed decisions based on such insights.
In conclusion, the demand data for "Stranger Things" in Germany last February provides valuable insights for entertainment executives on how they can use demand data to make strategic content, acquisition, distribution, and programming decisions. Parrot Analytics’ content valuation system can also provide an in-depth economic valuation of any title, to any platform, in any region, helping you to make more informed decisions.
Stranger Things's travelability to Germany in the last 30 days is 41%, which means that the audience demand for Stranger Things is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Stranger Things travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Stranger Things.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Stranger Things from partners like Netflix.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Stranger Things? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Stranger Things. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Stranger Things), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Stranger Things, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Stranger Things is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stranger Things, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:42 p.m. PST using global tv demand datasets from Parrot Analytics for Stranger Things in Germany. We provide our partners with essential television series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.