The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive, you’ll no doubt be looking at a range of data points to help inform your content decisions. One tool that you should consider utilizing is audience demand data, which can offer insights into a show's popularity relative to other titles on the market. In the case of the popular German show "Sturm Der Liebe," the data reveals some interesting insights.
For example, we can determine that “Sturm Der Liebe” has good levels of audience demand in Germany, ranking at the 99th percentile in the romance genre, with 6.3 times the demand of the average show in the country over the last 30 days. This data is useful for content valuation, as it can help you to determine how much a show is worth, as well as assess a title's ability to drive subscriptions and mitigate churn. In the case of “Sturm Der Liebe,” the show has experienced a recent increase in demand, indicating that it could be a strategic asset for a streaming platform.
We can also see that the show's rank dropped by 219 spots during March in Germany. If you are a TV executive, you might use this data to suggest that there might be an issue with the show's programming, leading to the audience's decision to shift their attention to other shows during that time frame.
By examining the top 10 global markets where the show is most in-demand, we can see that it does well in all of them. Germany and Austria, in particular, stand out as being the strongest markets for "Sturm Der Liebe," while countries like Italy, Switzerland, Latvia, Estonia, Russia, Peru, and Vietnam have an “okay” level of demand. This information can be extremely useful when making acquisition decisions as it can inform which regions you should prioritize when looking to acquire content.
Furthermore, data on audience demand can also offer insights into why a show is popular. For example, we can see that “Sturm Der Liebe” is doing well in the romance category. This can inform the types of genres or themes that a network might want to consider when commissioning new shows or acquiring existing ones. As an entertainment executive, you might use this data to make more informed programming decisions or to identify content that could perform well based on similar genre or thematic elements.
In addition to providing an independent measure of performance across six different dimensions, including travelability, longevity, momentum, franchisability, and reach, audience demand data can also help in decisions concerning supply and demand. By analyzing which types of content have the most potential for acquisition or production, a company can maximize the success of their content strategy.
In conclusion, audience demand data can offer a wealth of insights for entertainment executives when making critical content, acquisition, distribution, and programming decisions. By analyzing demand data, you can identify how much a show is worth, which regions to target, which genres and themes are resonating most with your audience, and which types of content to prioritize for acquisition or production. It's a tool that can provide valuable insights into the performance of your shows and help you to make more informed decisions.
This is Sturm Der Liebe's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sturm Der Liebe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Das Erste‘s Sturm Der Liebe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Das Erste and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sturm Der Liebe, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Sturm Der Liebe in Germany. We provide our partners with extensive television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.