The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always concerned about what content to produce, acquire, distribute, or program. In this respect, demand data can assist you in making informed decisions based on the audience's actual interests. Parrot Analytics provides demand data that can be used to answer several questions regarding content valuation.
One of the first steps to using the demand data is to determine how much a TV show is worth. By examining the audience demand of "Supergirl," we can see that its demand is tremendous in Germany, where it has 12.3 times the audience demand of the average show over the last 30 days. This high demand level places it in the top 2.7% of all TV shows, making it a valuable IP. We can also assess the baseline value of the title, which can be used to project its value to a specific streaming platform over time.
Demand data can also help us understand content valuation, which can be used to assess the TV series' ability to drive subscriptions and mitigate churn. In the case of "Supergirl," we can see that its audience demand is exceptionally high, indicating that it is likely an acquisition-driving or churn-reducing title. Also, the fact that demand has increased over the last 30 days could indicate that new seasons of this show could be very valuable.
Additionally, using demand data, we can examine how much a show is worth globally, which will inform whether it is worthwhile to distribute the content. From the information we have, "Supergirl" has outstanding demand across six dimensions globally, including the worldwide audience demand and travelability.
Furthermore, demand data provides insights that can be used to optimize marketing campaigns ahead of the show's premiere. For example, we can understand which genres resonated the most with the current audience and where in the world there is high demand for the show. From the analysis, we see that "Supergirl" is a popular show in numerous countries, highlighting the potential for the show's distribution globally.
Finally, demand data can inform programming decisions, such as what type of content should be acquired or produced. For "Supergirl," we can identify the top ten global markets in which it is most in-demand over the last 30 days, indicating where the audience is interested in this show. This information can help a TV executive determine which region should be its priority for acquiring or producing new content.
In conclusion, demand data has become an essential tool for TV executives when making strategic decisions around content, acquisitions, distribution, and programming. By examining the demand data for "Supergirl" in Germany, we can see how this information informs their decision-making process and enables them to make more informed choices. By tapping into the power of demand data, executives can stay ahead of their competitors and appeal to their target audience effectively.
Supergirl's travelability to Germany in the last 30 days is 46%, which means that the audience demand for Supergirl is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Supergirl travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Supergirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Supergirl, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Supergirl in Germany. We provide our partners with valuable television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.