The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have a range of questions that you need to answer, including how content is valued in terms of its worth to an individual platform or an entire library, how it affects subscriber acquisition and retention, what the best release strategy is, which title drives engagement across the rest of the catalog, and which specific title or content cluster can lead to global expansion for your OTT or SVOD platform.
Parrot Analytics provides an economic content valuation system powered by global content demand and supply. Our system takes into account the audience demands of a title, such as "Superman & Lois", to reveal its dollar value contribution to any platform, in any region. The demand data provides a way to quantify the platform-specific marginal revenue contribution of a title and evaluate how it drives engagement across other titles in the catalog, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization effects if a title is available on multiple platforms.
In the case of "Superman & Lois" in Germany in October 2023, the show has an outstanding demand that is 12.3 times the audience demand of the average show, and this level of demand has been increasing recently. The show has ranked #94 in Germany, and its rank has dropped by two points during October. Its audience demand for October has increased by 4.1% compared to previous months, with a spike in demand mid-October. Its audience demand in Germany is 77% of the demand in the show's country of origin, the United States, indicating outstanding travelability.
"Superman & Lois" has outstanding demand in the romance genre, ranking at the 99.8th percentile in Germany for the month of October. Its global performance across six dimensions, measured by the Parrot Pulse, shows that the show has outstanding longevity, momentum, and franchisability (spin-off potential), and its reach (the number of people expressing demand for the show) is also outstanding.
One of the essential questions to answer as an entertainment executive is how to make more informed acquisition decisions. The data shows that "Superman & Lois" has an outstanding audience demand in Germany, with higher demand than 99.8% of all romance titles in the country. This data is valuable information for TV series financing companies, studios, and content distributors in making informed content acquisition or production decisions. The data also shows that the show's demand has increased by 4.1% during October, indicating the potential for sustained demand.
Another important question to answer is how content can be optimized for global expansion. The data shows that "Superman & Lois" is doing extremely well in its top ten global markets for the last 30 days, with outstanding demand in each of them, indicating the show's potential for international expansion. The data is useful for OTT platforms and SVOD platforms in need of valuable content to support global expansion.
In summary, demand data can be used to make more informed content acquisition, distribution, and programming decisions. The data provides insights into how content is valued, how it affects subscriber acquisition and retention, what the best release strategy is, which title drives engagement across the rest of the catalog, and which specific title or content cluster can lead to global expansion. For "Superman & Lois" in Germany in October 2023, the data shows that the show has outstanding demand and potential for sustained demand, indicating its value and contribution to any platform, in any region.
Superman & Lois's travelability to Germany in the last 30 days is 79%, which means that the audience demand for Superman & Lois is 79% of the demand in its country of origin, United States. Click through to another market to discover how well Superman & Lois travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Superman & Lois), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Superman & Lois is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman & Lois, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Nov. 27, 2023, 1:07 p.m. PST using global demand metrics from Parrot Analytics for Superman & Lois in Germany. We provide our partners with comprehensive television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.