The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, every decision you make relating to content acquisition, distribution, programming, and production, should be backed by real-time data. Using demand data supplied by platforms like Parrot Analytics empowers decision-makers with key insights and valuable information to make informed decisions about their content choices.
Let's take the example of "Tacoma Fd" and how we can use the provided demand data to gain insights for better content-related decisions in Germany.
First, we can demonstrate that "Tacoma Fd" has outstanding demand, with 9.5 times the audience demand of the average show in Germany over the last 30 days. This information would alert content acquisition executives to the value this show has in the German market.
Secondly, "Tacoma Fd" has good travelability with 36% of the demand in Germany being from its country of origin, the United States. This data could encourage distribution and programming executives to offer the show for international distribution and programming across different regions.
Thirdly, the data shows that the longevity of the show is good, with audience demand being maintained over time. This indicates that content financing executives could invest in the future of the show.
Fourth, the momentum of "Tacoma Fd" is exceptional, with the pace of growth also being outstanding. This information would inform a content production company that this show has the potential to continue to grow in popularity, making it an excellent investment choice for producing a new season.
Fifth, "Tacoma Fd" has good franchisability, meaning it has spin-off potential possibility, and this information could inspire talent agency executives to consider potential branding opportunities for the show.
Finally, given that the top 10 global markets where "Tacoma Fd" is most in-demand over the last 30 days outperforms the demand of the average TV show (1x) in each of these markets, programming executives could use this data when deciding on the show's placement in programming blocks or to decide on cross-promotion with other shows.
This demand data shows that "Tacoma Fd" has strong value in the German market, and this can help executives to make informed decisions relating to content valuation, distribution, acquisition, programming, and production. By using this data, entertainment executives can take advantage of valuable insights to make sound decisions on how to allocate resources and market their content effectively.
Tacoma Fd's travelability to Germany in the last 30 days is 39%, which means that the audience demand for Tacoma Fd is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Tacoma Fd travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Tacoma Fd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tacoma Fd, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Tacoma Fd in Germany. We provide our partners with extensive entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.