The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can use demand data to make more informed acquisition decisions, programming decisions, and distribution decisions. The analysis of "Talking Tom And Friends" in Germany in February 2024 provides valuable insights into the show's demand performance that can be used in these types of decisions.
One crucial way demand data relates to content valuation is that it can reveal the dollar value contribution of any title to any platform in any region. You can use demand data to determine how much to spend on content, calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services.
In the case of "Talking Tom And Friends," it has 5.9 times the audience demand of the average show in Germany over the last 30 days. This is a good indication of this show's popularity and value to any streaming service targeting family audiences. The show's rank dropped 637 spots in February, indicating that this show is not performing as well as in the previous months. You can use this data to make programming decisions based on what your audience finds popular and seek to achieve similar results in your original content or acquisition decisions.
The demand for Talking Tom and Friends in Germany outranked 98.2% of all family titles in Germany in February. This means the show has higher demand than 98.2% of all family titles in the country. This can be useful in acquisition decisions because you know that the show with a strong fan base and will attract viewers.
By examining the top 10 global markets where "Talking Tom And Friends" is most in-demand over the last 30 days, you can identify which regions have the most engagement and how the demand compares compared to the market average. For example, the United States is "Talking Tom And Friends"'s number one market globally, achieving outstanding audience demand of 12.1x. This information can be used by a distribution company to decide regions where the show can be sold to OTT platforms, license the IPs, or explore opportunities to adapt the show to cater more to the audience the demand is high.
In conclusion, demand data is a valuable tool that can help OTT, SVOD platform, content distributors, talent agencies, and production companies make informed decisions when it comes to acquisition, programming content, and distribution. It can assist in content valuation, provide insights on audience preference, uncover under-monetized titles, aid in marketing strategy and pre-release marketing, and help businesses measure the global potential and overall demand for any title in hand. With information on audience demand, stakeholders can improve their content decisions and make informed decisions either to maximize revenue or improve engagement.
Talking Tom And Friends's travelability to Germany in the last 30 days is 30%, which means that the audience demand for Talking Tom And Friends is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Talking Tom And Friends travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Talking Tom And Friends, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Talking Tom And Friends in Germany. We provide our partners with comprehensive television expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.