The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions when it comes to content, acquisition, distribution, and programming. One valuable tool at your disposal is demand data, which provides insights into audience interest and engagement with specific shows.
Let's use the animated adventure/comedy series "Tangled: The Series" as an example. In Germany, demand for the show has been good, with 2.1 times the audience demand of the average show over the last 30 days, indicating that it has higher demand than 92.9% of all comedy titles in the country. While demand for the show has been decreasing recently, its ranking in Germany has increased by 1010 spots during March. This suggests that the show has momentum, but its longevity should also be considered as an indicator of how well it can maintain audience interest over time.
In addition to understanding audience demand in a specific market, demand data can reveal how a show is performing on a global scale, as well as its potential for spin-offs or franchises. "Tangled: The Series" has good travelability and franchisability according to Parrot Analytics' Parrot Pulse measurement, meaning that it has the potential to perform well in international markets and to generate additional revenue streams through spin-offs or merchandise.
Furthermore, studying the audience demand for the show in different markets worldwide provides insight on where it has peak demand and where it might still have untapped potential. For "Tangled: The Series," the United States is its number one global market, with outstanding audience demand of 3.0x. Like the US, demand for the show in other markets like the Netherlands, the UK, Germany, Switzerland, and Bulgaria shows good potential. This knowledge can inform distribution and promotion strategies, helping to maximize the show's reach and impact worldwide.
Perhaps most relevant to entertainment executives is how demand data can inform content valuation. Using demand data, executives can determine how much a series is worth and how much its value is being driven by demand, for example, by one of its stars. Parrot Analytics' content valuation system uses global demand data to determine the dollar value that a title contributes to any platform in any region, which in turn can help executives to make more informed acquisition and content financing decisions.
In conclusion, demand data provides valuable insights into audience interest and engagement with specific shows, informing strategic decisions related to content, acquisition, distribution, and programming. By analyzing demand data, entertainment executives can better understand a show's potential value and performance in different markets, as well as its ability to engage and retain audiences over time, ultimately leading to more informed and successful business decisions.
Tangled: The Series's travelability to Germany in the last 30 days is 25%, which means that the audience demand for Tangled: The Series is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Tangled: The Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Tangled: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tangled: The Series, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Tangled: The Series in Germany. We provide our partners with smart television series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.