The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you aim to make informed content decisions, so using demand data like that of "Tell Me Lies" helps you evaluate how much to spend on content, determine its baseline value, and assess its ability to attract and retain subscribers. The content valuation system offered by Parrot Analytics provides insight into how much a specific TV series drives engagement across the rest of the catalog and can help identify the value of exclusivity - information vital to an acquisition process.
The demand data of "Tell Me Lies" indicates good audience demand for the show, as it has 2.2 times the audience demand of the average show in Germany in the past 30 days. Its upward momentum also suggests recent increased popularity and a 40.5% increase in demand in Germany during February suggests a potential spark of interest for the show country-wise.
Furthermore, the show ranks at the 94.2nd percentile for the drama genre in Germany for February, making it a valuable addition to drama titles in Germany. Beyond this, examining the top 10 global markets for "Tell Me Lies" offers an additional perspective on the show's performance, revealing that it outperformed the TV show average in all the listed markets, indicating an increased potential for success.
In specific markets, "Tell Me Lies" performed particularly well, like the United States, where it achieved good audience demand of 3.3x and Australia, where demand was good.
Finally, the information on the show's global performance uncovered through Parrot Pulse, including its travelability, momentum, and reach, can be valuable to help you make informed content and programming decisions. As well as to consider factors such as longevity, which assesses audience demand over time, and franchisability, which calculates the spin-off potential.
As you can see, demand data provides deep insight into the popularity of a show like "Tell Me Lies" and its potential to attract and retain subscribers on a streaming service in the German market. This information is critical for anyone making informed content, acquisition, distribution, or programming decisions.
Tell Me Lies's travelability to Germany in the last 30 days is 59%, which means that the audience demand for Tell Me Lies is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Tell Me Lies travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tell Me Lies), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Tell Me Lies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tell Me Lies, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 8:32 a.m. PST using global television demand analytics from Parrot Analytics for Tell Me Lies in Germany. We provide our partners with smart entertainment industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.