The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, Parrot Analytics' demand data can help you to make more informed content, acquisition, distribution, or programming decisions. If you are interested in content valuation, our economic valuation system is powered by global content demand and supply.
For example, let's consider how demand data on "The 100" in Germany during March 2024 can be utilized to make smart content decisions. "The 100" has 12.3 times the audience demand of the average show in Germany over the last 30 days, indicating outstanding demand. Only 2.7% of TV shows have this level of demand. Furthermore, its demand increased recently, as seen by its demand of 12.2 times the average over the last 90 days. Thus, content evaluators might consider "The 100" as a valuable asset for their streaming platform.
To better assess content valuation, executives can use demand data to answer several questions. For example, content valuation can answer questions related to how much a specific series is worth or its ability to drive subscriptions. Moreover, it can help to determine how much to spend on content and assess ROI using demand data. Therefore, production companies or studios can take into account these insights while making acquisition, distribution, or programming decisions to maximize their returns on investment.
Additionally, our demand data can help executives to learn more about their audiences' preferences, enabling them to make informed decisions about promotional strategies. For instance, executives can analyze audience engagement and preferences to optimize their marketing campaigns or evaluate how effective their pre-release marketing campaigns are.
The Parrot Pulse for The 100 reveals that the show's global performance across six dimensions, including worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach, is outstanding or exceptional. This data can help entertainment executives to internationalize their show by measuring its global travels in comparison to its home market and assessing franchising or spin-off potential.
Finally, demand data empowers executives to optimize their content release strategies by identifying which regions, genres, or audience segments will perform the best. By examining the top 10 global markets where "The 100" is most in-demand, we can infer insights even into lesser-known territories, which may aid in strategic expansion or identify under-monetized markets.
In summary, demand data provides executives with a detailed understanding of audience preferences and behaviors, enabling them to make data-driven decisions about their content strategies. In this way, executives can optimize their returns on investment, drive subscriber acquisition or retention, and optimize their promotion strategies for maximum effectiveness.
The 100's travelability to Germany in the last 30 days is 68%, which means that the audience demand for The 100 is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The 100 travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The 100), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The 100 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The 100, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for The 100 in Germany. We provide our partners with far-reaching entertainment industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.