The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the audience demand for your show is crucial. Parrot Analytics' demand data can help you make more informed content, acquisition, distribution, and programming decisions. Using the example of "The Boodocks" in February 2024 in Germany, let's examine how demand data can benefit you.
Firstly, content valuation can use demand data to determine the value of a series. The demand for "The Boondocks" in Germany is higher than the average show, and audience demand has been increasing recently. This indicates that it could be worth investing in this show or considering it a strategic asset for streaming platforms. It could also help with decisions about how much to spend on content and how to derive maximum ROI from it.
Secondly, demand data can inform scalable concept testing to understand elements of your existing content that fans like the most, as well as help to determine what type of content exhibits the opportunity to acquire or produce in the future. Other benefits include answering questions about which titles should be acquired to attract new subscribers or retain existing ones, identifying under-monetized titles available for content distribution, and finding new markets that demand for your series is growing.
Thirdly, high audience demand suggests that this show has a good chance of being successful globally. In this case, "The Boodocks" has an outstanding audience demand in the United States, followed by excellent performance in Canada, and outstanding in France, and good in the Netherlands, Portugal, Russia, the United Kingdom, Germany, and Switzerland. Therefore, you could use our demand data to map local white spaces and determine the best local markets for your show.
Finally, demand data can help you optimize the release strategy for your show, ensure it's being seen by the right audience, and discover under-monetized titles. It can also help you compare the show against other titles available on the market and inform pre-release marketing.
Furthermore, "The Boondocks" has good franchisability metrics, indicating that the show has significant spin-off potential. Additionally, its momentum, the pace of growth, and its reach, the number of people expressing demand for a show, are also good. Parrot Analytics also measures longevity, which indicates how well audience demand for a show is maintained over time. In the case of "The Boondocks," it is outstanding, suggesting that it could be a valuable addition to any content library.
In conclusion, using data-driven insights from Parrot Analytics' demand data can help entertainment executives like you make better-informed decisions about content, distribution, acquisition, and programming for your platform or network. For instance, in the case of "The Boondocks," the data suggests that the show is highly demanded in many markets, and has good longevity, reach, momentum, and franchisability. Thus executives might consider adding the show to their platform or network as its value has been validated by the high audience enthusiasm it evokes.
The Boondocks's travelability to Germany in the last 30 days is 53%, which means that the audience demand for The Boondocks is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Boondocks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Boondocks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boondocks, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 1:59 p.m. PST using global tv demand data from Parrot Analytics for The Boondocks in Germany. We provide our partners with smart SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.