The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data can provide valuable insights into how TV shows are being received by audiences in different markets across the world, as well as how they are performing over time. In this article, we'll use the example of "The Cleveland Show" in March 2024 in Germany to explore how demand data can inform content decision-making.
One of the most important ways that demand data can help executives make informed decisions is through content valuation. Using Parrot Analytics' content valuation system, executives can determine how much a series is worth and how much of its value is being driven by demand for specific stars. In the case of "The Cleveland Show", we see that demand over the last 30 days in Germany is good, with 2.5 times the audience demand of the average show. By comparing its demand to the average demand for all TV shows, we know that only 8.6% of all TV shows have this level of demand. However, demand for this show has been decreasing over the last 90 days.
Demand data also plays a crucial role in determining how much to spend on content and in calculating the return on investment (ROI) for a specific title. Content valuation is based on region-specific audience demand data, which means executives can start unbundling the value of content on any streaming service. In the case of "The Cleveland Show", executives can use demand data to estimate the show's ability to drive subscriptions and mitigate churn, as well as to explore how much the show might be worth to another streaming platform.
Demand data can also provide insights into audience preferences, which can inform decisions concerning supply and demand. By examining the top 10 global markets where "The Cleveland Show" is most in-demand, executives can identify countries where the show is most popular and explore opportunities to acquire or produce similar content to meet market demand. They can also use demand data to identify which genres are resonating most with current audiences, and which ones to focus on if they want to attract new subscribers to their SVOD service.
Demand data can help with subscriber acquisition and retention by showing executives which titles to buy if they want to keep current audiences happy or grow their audience. For instance, executives can leverage data on which shows are most in-demand in different geographic regions to optimize their release strategy and pricing. Additionally, executives can use demand data to assess which titles are under-monetized, i.e., which shows have the potential to find new opportunity markets for content distribution.
Demand data can also inform decisions around platform and network fit, with executives leveraging the data to identify which platforms to target for distribution of their content. By comparing the performance of "The Cleveland Show" on a 1-year rolling basis vs the last 30 days, executives can get a sense of how the show is resonating with audiences over time and make informed decisions about future investments in the series.
Overall, demand data is a crucial tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. With its ability to measure audience demand across different geographic regions and provide insights into which titles are resonating most with audiences, demand data can help drive strategic decision-making that leads to success in the competitive world of streaming media.
The Cleveland Show's travelability to Germany in the last 30 days is 35%, which means that the audience demand for The Cleveland Show is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Cleveland Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Cleveland Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Cleveland Show, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for The Cleveland Show in Germany. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.