The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide useful insights to help make more informed acquisition and programming decisions. Let us explore how demand data of "The Closer" can be used for content valuation and decision making.
One way to leverage demand data is by using content valuation to determine how much a show is worth to any given platform. Demand data allows you to estimate the ROI a particular title can bring to your streaming platform. With "The Closer," we know that its demand is good and that its value contribution is 2.5 times the title average for the last 30 days. Using this data, a content buyer can validate the current and future value of this TV series to its platform and its target audience.
Another way to use demand data is to identify which TV series can drive subscriptions and mitigate churn. By examining the top 10 global markets where "The Closer" is most in-demand, we can learn from popular shows such as "The Closer" to get a better sense of what content resonates with our audience. With a decline in demand of 282.0% during February in Germany, there could be some issues to address if we want to keep our audience happy. For instance, we may consider adjusting our programming strategy, marketing tactics, or implementing some special promotions to engage our fans.
The demand of a show can also give insight into its global performance across dimensions such as travelability, longevity, momentum, franchisability, and reach. For example, "The Closer's" travelability may be average, but its longevity and momentum are good while its franchisability and reach are okay. As an executive, one can use this information to guide decisions on content distribution, obtain support for financing a show with high potential, or find inspiration for generating new content ideas.
Furthermore, analyzing demand and taste clusters can reveal which shows appeal to specific demographics and what types of programming should be acquired, produced, marketed, or licensed. Using the example of "The Closer," we can see that shows like "Legendary Locations," "Knife Or Death," and "Forged In Fire" are also enjoyed by its fans. This indicates that we may satisfy the similar audience by acquiring or recommending relatively similar content to them.
Finally, by considering other factors such as production costs, talent and IP rights, ratings history, and more, executives can then make a more informed content decision. Demand data can guide business strategy with reliable understanding and helps in creating an action plan for the most viable option.
The Closer's travelability to Germany in the last 30 days is 14%, which means that the audience demand for The Closer is 14% of the demand in its country of origin, United States. Click through to another market to discover how well The Closer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s The Closer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Closer, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for The Closer in Germany. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.