The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed decisions when it comes to content acquisition, distribution, and programming. One tool that can help you with this is demand data, which can provide valuable insights into audience engagement and popularity. Let's take a look at how demand data can be used to analyze "The Continental: From The World Of John Wick" in Germany in October 2023.
Firstly, the demand for "The Continental: From The World Of John Wick" in Germany is outstanding, with 14.5 times the audience demand of the average show in Germany over the last 30 days. This is a valuable metric for content valuation since it can reveal the dollar value contribution of the title to any platform in any region. You can use this information to determine how much to spend on content, calculate the ROI of a specific title for any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn.
Another way to use demand data is to identify trends and patterns in the audience's viewing preferences, which can help you make more informed content decisions. For example, you can use demand data to find out what other shows fans of "The Continental: From The World Of John Wick" are also watching, such as "Gen V," "Loki," and "Foundation". This can help you identify new content to acquire or produce that is similar in tone or style to "The Continental: From The World Of John Wick," which may appeal to its existing fanbase.
Demand data can also inform your decision-making when it comes to distribution and programming. By examining the show's demand trends in different markets around the world, you can identify where it is most popular and allocate marketing and promotional resources accordingly. In the case of "The Continental: From The World Of John Wick," its top global market is the United States, where demand is 17.2 times higher than the title average. However, demand is also outstanding in other countries, including the UK, Russia, South Africa, Australia, and Canada. This information can help you optimize your global expansion strategies and make better-informed decisions when it comes to region-specific content acquisition.
Lastly, demand data can be used to measure a title's performance across six dimensions such as travelability, longevity, momentum, franchisability, and reach, as demonstrated by the Parrot Pulse for "The Continental: From The World Of John Wick." The Pulse is an independent measure of the title's global performance, and the information it provides can be used to inform content decisions, such as determining whether to produce spin-offs or franchises, or identifying shows that can attract new subscribers to your platform.
In conclusion, demand data is a powerful tool for entertainment executives looking to make more informed content decisions, whether it's content acquisition, distribution, or programming. The insights it provides can help you understand audience engagement and popularity, identify trends and patterns, optimize global expansion strategies, and measure a title's performance across multiple dimensions. All of this can help you make better-informed decisions and maximize the value of the content you produce, acquire, or distribute.
The Continental: From The World Of John Wick's travelability to Germany in the last 30 days is 55%, which means that the audience demand for The Continental: From The World Of John Wick is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Dec. 3, 2023, 1:05 p.m. PST using demand data from Parrot Analytics for The Continental: From The World Of John Wick in Germany. We provide our partners with smart television workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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