The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, knowing how your content is performing and how it measures up against other titles on the market is crucial in making informed content, acquisition, distribution, and programming decisions. Demand data empowers you to measure audience interest and engagement with your content. Parrot Analytics' content valuation system, based on demand data, enables you to understand what your content is worth to a given platform, in any region.
Using "The Crown" as an example, let's explore how demand data can help inform your decisions. With "The Crown" having 10.3 times the audience demand of the average show in Germany over the last 30 days, it is evident that the show is in high demand. The content valuation system, powered by global content demand and supply, reveals that this show has exceptional longevity, momentum, franchisability, reach, and travelability. By analyzing its recent performance, you can see that although its peak demand was higher over the entire year, it peaked more recently, indicating that it has become more popular in the last 30 days.
In determining how much a show like "The Crown" may be worth to a given platform, the content valuation system can reveal the dollar value contribution of the show, including its ability to drive audience engagement, subscriptions, and mitigate churn. By understanding what audiences like and dislike about "The Crown," you can make more informed decisions on how to optimize the content for global expansion.
Demand data can also inform your acquisition decisions. You can use demand data to identify popular genres in particular markets, identify opportunities to acquire certain types of content, and assess the value of exclusivity. Since "The Crown" outperforms the demand of the average TV show in each of the top 10 global markets where it is in high demand, you know that it is a global hit. Therefore, it may be worthwhile considering acquiring shows with similar genre elements or exploring the possibility of expanding the franchise.
Finally, understanding your show's demand can also guide your distribution and programming strategies. It helps you to identify territories with the highest demand, optimize the release strategy, and pricing. With the Parrot Analytics content valuation system, you can analyze the demand for "The Crown" on a global scale and make decisions that align with the show's demand and momentum.
In conclusion, demand data and Parrot Analytics' content valuation system are powerful tools that entertainment executives can use to make informed decisions about their content and acquisition strategy. By surveying the whole landscape of demand for a title, entertainment executives can identify the right talent to partner with, optimize marketing campaigns, and keep existing fans happy while attracting new subscribers. Ultimately, demand data helps to build a strategy that resonates with both global audiences and the production company's bottom line.
The Crown's travelability to Germany in the last 30 days is 52%, which means that the audience demand for The Crown is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Crown travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Crown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Crown, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for The Crown in Germany. We provide our partners with meaningful OTT competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.