The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, looking into market trend data to inform strategic decision-making could be the difference between a hit or miss on a content acquisition deal. By examining the February 2024 performance of The Expanse in Germany, we can gather insights into how audience demand data can be used to guide content strategy and optimize the acquisition of content.
Firstly, content valuation uses demand data to give a rough estimate of a title’s worth. The Expanse, with 12.4 times the audience demand average show in Germany, indicates that it could potentially be a high-value title to consider acquiring or producing. Moreover, the increasing demand for the show in February could lead executives to draft an acquisition deal for the show while pricing it at a premium.
To deepen our understanding of The Expanse's demand data, Parrot Pulse offers an independent measure of its global performance that covers six different dimensions: global audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. For instance, the franchise spin-off potential of The Expanse is outstanding, which means the creators can potentially tap into an already established fan base when developing anticipated spin-offs.
The audience also displays a higher preference for similar shows, such as Foundation, The Mandalorian, and For All Mankind. This could be useful knowledge for executives, which helps them determine which content has higher chances of flourishing when they share similar themes, genres, or premises.
The Reach metric also displays exceptional interest, highlighting the show's broad appeal to different demographics, which showcases its potential to bring new subscribers, particularly in Germany, with an 8.2% increase in demand over February.
Furthermore, studying The Expanse audience data in the top 10 global markets also presents a possibility for international distribution. Still, more importantly, the key takeaway for executives here is that the audience demand is significantly higher in its domestic market, the United States, indicating that this audience may have more loyalty towards the title. Comparing the show's average demand on a rolling year basis and in the last thirty days also reveals interesting insights, such as the show's growing popularity among audiences in recent times.
Demand data can be used to drive strategies that optimize a company's content investments for optimal ROI. Television executives can gain insights into valuable decision-making information such as understanding which talent to collaborate with or what type of content to produce to capture a particular audience's salient traits or characteristics.
Overall, through demand data, television executives can gain valuable insight into the performance of a title in a given market, which can inform strategic content investment decision-making, acquisitions, and distribution decisions.
The Expanse's travelability to Germany in the last 30 days is 57%, which means that the audience demand for The Expanse is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Expanse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Expanse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Expanse, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for The Expanse in Germany. We provide our partners with essential TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.