The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're always looking for insights to make informed decisions about content, acquisition, distribution, and programming. In this regard, demand data can provide valuable insights into how popular a show is, how well it's performing, and how much value it holds for a platform, among other things. To illustrate the point further, let's take a look at "The Family Man" and how demand data is relevant to it.
Demand data reveals the popularity of "The Family Man" in Germany, where it has 2.2 times higher demand than the average show over the last 30 days. This provides an indication of the show's popularity in the country. The high demand indicates that the show is performing well among viewers in Germany, which is valuable information to platforms that may want to acquire or distribute the show in the region.
Demand data can also reveal more than just a show's popularity. In the case of "The Family Man", it can provide insights into the show's performance relative to other titles. For instance, the show achieved a peak rank of #898 in Germany during January, indicating how the show ranks among other TV titles in Germany. Additionally, the Parrot Pulse score for the show provides an independent measure of its global performance along six dimensions (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach), which are essential in understanding its value on a platform or as a content asset.
Another relevant aspect of demand data is its ability to provide insights into audience behavior. The data identifies shows or genres that are popular with "The Family Man's" fanbase in Germany. The audience for the show in Germany increased by 75.9% in January, indicating how responsive the audiences are to the show's promotions and availability. The data can, therefore, help identify trends in audience behavior or taste clusters, which could inform decisions on programming or acquisition.
Finally, demand data supports decisions on content valuation, such as determining how much to spend on a title or license. Parrot Analytics' content valuation system uses demand data to quantify a show's value contribution to any platform, in any region, in terms of monetary value or subscriptions. The system enables executives to calculate a show's return on investment (ROI), assess a title's ability to reduce churn or enhance acquisition, and find new opportunity markets for distribution, among others.
In summary, demand data can deliver valuable insights into the performance of a show, its popularity, audience behavior, content valuation, and much more. With insights such as these, executives can make more informed decisions about content, acquisition, distribution, and programming, which ultimately impact strategic business decisions and platform performance.
The Family Man (द फ़ैमिली मैन)'s travelability to Germany in the last 30 days is 18%, which means that the audience demand for The Family Man (द फ़ैमिली मैन) is 18% of the demand in its country of origin, India. Click through to another market to discover how well The Family Man (द फ़ैमिली मैन) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Family Man (द फ़ैमिली मैन) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Family Man (द फ़ैमिली मैन), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 26, 2024, 1:01 p.m. PST using demand content analytics from Parrot Analytics for The Family Man (द फ़ैमिली मैन) in Germany. We provide our partners with essential TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.