The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to identify new content that will attract audiences and keep them engaged. Demand data is a powerful tool you can use to make more informed decisions about content acquisition, distribution, and programming. The case of "The Graham Norton Show" in Germany provides an excellent example of how you can use demand data to assess a TV series's performance and make more informed decisions.
Firstly, let's look at content valuation. Parrot Analytics content valuation system uses demand data to assess the dollar value contribution of any title to any platform in any region, and it's an excellent tool to use for around content acquisition or production. According to Parrot Analytics data, "The Graham Norton Show" in Germany has 12.0 times the audience demand of the average show during the last 30 days, and only 2.7% of all TV shows have this level of demand. Compared to its demand of 10.7 times the average over the last 90 days, demand for the show has been increasing in recent times. These figures showcase the exceptional demand for the "The Graham Norton Show" in Germany.
You can also use demand data to assess your content's global appeal. "The Graham Norton Show" has been running for almost 17 years, and it has become a well-known and much-loved TV series globally. Considering the show's excellent demand performance in Germany, it is not surprising that the show's travelability, a measure of the international demand relative to its home market, is also good. Therefore, you can use demand data to evaluate how well your content travels globally and decide which markets to target next based on your content's performance.
Demand data can also help you to optimize your programming strategy. For example, analyzing the top 10 global markets where "The Graham Norton Show" is most in-demand over the last 30 days, you can see that the show outperforms the demand of the average TV show in each of these markets. You can use demand data to identify key markets that are having relatively high demand for the show and evaluate local audience interest for the show in order to identify untapped potential in local markets.
Moreover, examining the show's trend in audience reception over the last month vis-a-vis its performance over the past year helps you to identify audience preferences. The demand for the series spiked towards the end of March 2024 in Germany, according to Parrot Analytics data. With the trend over the last month, it shows that the audience's demand for the show has continued to increase, indicating a greater appreciation for the show. This trend in audience preferences helps you make informed decisions about content acquisition, distribution, and programming as you consider what content to prioritize based on which shows will be the most popular with audiences.
In conclusion, demand data is a powerful tool that TV executives can use to make more informed content, acquisition, distribution, and programming decisions. In the case of "The Graham Norton Show" in Germany during March 2024, the show has excellent demand performance and has been consistently increasing in its popularity trend over the past year. This data helps to inform decision-makers on content acquisition and programming, including identifying key markets to target and evaluating audience preferences, which ultimately supports more successful content decisions in the entertainment industry.
The Graham Norton Show's travelability to Germany in the last 30 days is 60%, which means that the audience demand for The Graham Norton Show is 60% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Graham Norton Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Graham Norton Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Graham Norton Show, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 17, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for The Graham Norton Show in Germany. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.