The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's critical to gain valuable insights into audience demand metrics to make more informed decisions related to programming, acquisition, distribution, and content valuation. Using the example of "The Great British Bake Off: An Extra Slice" in Germany, let's explore how demand data can inform decision-making:
1. Content Valuation: Demand data helps to assess the value of content, revealing the dollar value contribution of any title, to any platform, in any region. By analyzing the demand for "The Great British Bake Off: An Extra Slice," entertainment executives can gain an understanding of the show's worth, assess ROI potential, and ascertain its ability to drive subscriptions and reduce churn.
2. Optimal Release Strategy: Demand data enables executives to make informed decisions regarding the optimal release strategy and pricing for a title. By examining the demand for "The Great British Bake Off: An Extra Slice" in Germany, entertainment executives can determine the best release strategy for the show and assess its potential to attract new subscribers to their platform.
3. Subscriber Acquisition and Retention: With insights from demand data, executives can determine which titles to buy to grow their audience or keep their current audience happy. In the case of "The Great British Bake Off: An Extra Slice," executives can analyze the demand for the show in Germany to understand its popularity in this market and determine relevant marketing strategies to maximize its reach and engagement.
4. Competitive Benchmarking: Demand data also enables comparative analysis of content against other titles available on the market. Entertainment executives can compare the global performance of "The Great British Bake Off: An Extra Slice" against other shows of similar genres to ascertain its competitive standing and implement appropriate content strategies to increase its appeal.
5. Franchisability/Sustainability: By analyzing demand for "The Great British Bake Off: An Extra Slice" over time, executives can understand the show's momentum, longevity, and spin-off potential, thereby making informed decisions regarding franchisability, content sustainability and related investments.
In conclusion, the demand for "The Great British Bake Off: An Extra Slice" in Germany highlights the valuable insights that can be gained through audience demand metrics, allowing entertainment executives to make informed decisions related to programming, acquisition, distribution, and content valuation. By leveraging this data, executive can gain deeper insights into the global performance of any given content and fine-tune their decision-making for the optimal results.
The Great British Bake Off: An Extra Slice's travelability to Germany in the last 30 days is 13%, which means that the audience demand for The Great British Bake Off: An Extra Slice is 13% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Great British Bake Off: An Extra Slice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Great British Bake Off: An Extra Slice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great British Bake Off: An Extra Slice, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 4:42 a.m. PST using tv demand datasets from Parrot Analytics for The Great British Bake Off: An Extra Slice in Germany. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.