The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data is crucial to understanding how audiences engage with content. The example of "The Great British Bake Off" in Germany provides some insights into the ways in which demand data can be used to make more informed content, acquisition, distribution, or programming decisions.
One way to use demand data is to determine the content's valuation. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can calculate the return on investment (ROI) a specific title will bring to the platform, estimate the value of a content library to a platform over time or assess the value of exclusivity.
In Germany, "The Great British Bake Off" achieved 9.2 times the audience demand of the average show indicating that this show is outstandingly popular. A detailed analysis can reveal how much it is worth, how much its value is driven by audience demand or by the popularity of the stars, and how it is performing as an acquisition-driving or churn-reducing title.
Demand also enables the mapping of local whitespaces, the identification of the most popular genres in a market, and how content can be optimized for success in those genres. In the case of "The Great British Bake Off," it belongs to the reality genre that has higher demand (99.3 percentile). Executives, using demand data, can identify whether a show has a dedicated but small fandom or appeals to a wider audience, who exactly the audience is, and which platforms the show should target for distribution and marketing purposes.
Additionally, demand data helps to inform marketing campaigns for upcoming productions, identify taste clusters for a specific audience, and quantify the platform's specific marginal revenue contribution. Demand data can also answer questions such as how effective the marketing campaign is, how well the title has been holding up since it premiered, and what catalog content should be acquired to increase engagement, retain customers, or drive new subscriber acquisition.
In the case of "The Great British Bake Off," the demand had decreased by 54.9%, which can be alarming for an executive. However, further analysis revealed that the demand has spiked in late March 2024 indicating that the show's value is once again on the rise. Furthermore, examining the top 10 global markets where the show is most in-demand over the last 30 days revealed that it outperforms the demand of the average TV show in each of these markets.
In conclusion, demand data is an essential tool for entertainment executives to make informed decisions about content, acquisition, distribution, and programming. The case of "The Great British Bake Off" in Germany showcases how executives can use demand data to understand a show's value, its audience, location-specific taste clusters, marketing campaign effectiveness, and audience engagement with the content.
The Great British Bake Off's travelability to Germany in the last 30 days is 37%, which means that the audience demand for The Great British Bake Off is 37% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Great British Bake Off travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Great British Bake Off), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s The Great British Bake Off is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great British Bake Off, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for The Great British Bake Off in Germany. We provide our partners with comprehensive TV analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.