The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has become a powerful tool in the entertainment industry, as it allows TV executives to make more informed decisions concerning content decisions, acquisition, distribution, and programming. The analysis of "The Great North" TV series in March 2024 in Germany offers some insights into how executives can utilize demand data to make more informed decisions.
Firstly, content valuation uses demand data to determine a show's value. The executive can determine the dollar value contribution of this show to the platform by using Parrot Analytics content valuation. Parrot Analytics uses global content demand and supply to provide an economic valuation system for TV content. A show with this level of demand in Germany as compared to the average means that it is more valuable than most TV shows in the German market. Executives can use this information to determine how much to spend on acquiring or developing content in the comedy genre.
Secondly, TV executives can use demand data to make better acquisition decisions. "The Great North" has peaked at #321 in Germany, indicating that it is performing well and has been improving recently. The show's upward trend in rank suggests that it is a potential acquisition title that could attract more audiences across different channels. Executives can also compare the performance of "The Great North" to other comedy titles and find out what fans of "The Great North" also like to watch to guide acquisition strategy.
Thirdly, demand data can inform distribution decisions. For example, comparing the demand across different global markets shows that "The Great North" outperforms the demand for the average TV show in the United States, Sweden, Czechia, United Kingdom, Canada, Germany, France, Netherlands, and Romania. Executives can use this information to optimize distribution strategies across different markets, considering the level of demand in different regions. The show's travelability represents an opportunity to maximize its performance internationally.
Fourthly, TV executives can use demand data to make programming decisions. The level of demand for "The Great North" in Germany has been growing consistently for the past month, indicating that audiences are engaging with the show more. The executive can use this demand information to inform programming decisions such as setting up programming blocks and scheduling promotions to attract more audiences. The analysis also shows what audiences elsewhere in the world enjoy watching, which can inform the type of programming that the platform should focus on.
Finally, demand data can support executives in making informed decisions concerning monetization, franchise growth, and spin-offs. The analysis shows that "The Great North" has outstanding momentum, which means that it could be an excellent candidate for franchise growth or spin-offs. Executives can also identify areas with unmet demand to optimize monetization strategies.
In conclusion, demand data provides TV executives with a powerful tool to make more informed content, acquisition, distribution, and programming decisions. The analysis of "The Great North" in Germany offers a valuable example of how executives can use demand data to inform strategic decisions. With Parrot Analytics' content valuation system, executives can quantify the dollar value contribution of any title globally, helping them to make more informed decisions concerning content valuation.
The Great North's travelability to Germany in the last 30 days is 59%, which means that the audience demand for The Great North is 59% of the demand in its country of origin, United States. Click through to another market to discover how well The Great North travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Great North.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Great North from partners like FOX.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Great North? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Great North. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Great North), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Great North, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Great North is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great North, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for The Great North in Germany. We provide our partners with extensive SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.