The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are looking to make an informed content or acquisition decision or programming or distribution decision, you can use demand data to understand how the audience responds to a particular show. For instance, it is revealed that "The Jonathan Ross Show" recorded a good level of audience demand in Germany during March 2024. The show had 6.7 times the audience demand of the average show in Germany over the last 30 days, which indicates that demand for the show is good. Also, just 8.6% of all TV shows have that level of demand. So, by leveraging demand data, content valuation can determine how much a show is worth.
As a TV executive, you can use demand data to monitor how the audience responds to your content and benchmark against other titles available in the market. "The Jonathan Ross Show" moved up 163 spots on its ranking during march in Germany, making it a good indication of its performance. You can also use demand data to determine your content's global appeal and identify the top ten markets globally where your show is most in-demand. By examining the data, executives can see if their content is successful globally or if the content is more regional.
Further insights into the show's performance, like the genre percentile and the most-watched shows by its fans, can provide knowledge that can aid in content decisions. For example, "The Jonathan Ross Show" is at the 98.6th percentile in the variety genre, indicating that this show is more popular or has higher demand than 98.6% of all variety titles in Germany. And with Rachel McAdams and Emma Stone appearing in March's episode, it is safe to assume that the show's increase in demand was due to its celebrity guests, which can be a deciding factor when considering show development or acquisition opportunities.
The demand data can also be used to assess the show's momentum, longevity, reach, and travelability. It can be seen that momentum is good, which indicates that the pace of growth is at a healthy rate. Longevity, which measures how well audience demand is maintained over time, is good, as well as the show's reach. It can show whether the show has a dedicated but small fandom or whether it appeals to a wide group of people. Good demand, good longevity, and good reach are all indicators that the show is valuable.
The data can be used to make programming decisions, like scheduling the show for primetime as it spikes at the end of March in Germany and how to market the show ahead of a premiere. It can likewise aid in decisions about supply and demand, like the types of content that show opportunities to acquire or produce and new opportunity markets for content distribution.
In conclusion, leveraging demand data from shows like "The Jonathan Ross Show" established its global appeal and indicated its popularity in several different countries. Entertainment executives can use this information to make more informed decisions ranging from content to valuation, programming to distribution and acquisition, and much more. By providing crucial data insights, executives can determine the content's potential and make informed decisions that will help them optimize their programming and grow their platform.
The Jonathan Ross Show's travelability to Germany in the last 30 days is 133%, which means that the audience demand for The Jonathan Ross Show is 133% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Jonathan Ross Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s The Jonathan Ross Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jonathan Ross Show, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for The Jonathan Ross Show in Germany. We provide our partners with meaningful TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.