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What is Demand? Why Demand? Industry Products Insights
TV ratings for Kenan in Germany. NBC TV series

Kenan

Original TV Network:
NBC
Genre:
Comedy
Release type:
Network

Kenan strives to be a super dad to his two daughters while balancing work and his father-in-law.

How well is this TV series doing in Germany?

Last 30 days
0.4x Difference from market average average
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Making Informed Decisions with Demand Data: A Closer Look at 'Kenan' in Germany

Parrot Analytics Insights - December 2023

Are you an entertainment executive looking to make better content decisions? If so, demand data can be your best friend. By leveraging Parrot Analytics' expertise in global audience measurement, you can learn what viewers want and make informed decisions. Take the show "Kenan" for example, which aired from February 2021 until January 2022.

Firstly, we can use demand data to determine how popular a show is in comparison to competing titles, as well as how much it may be worth to a streaming platform. "Kenan," during December 2023 in Germany, had 2.3 times the audience demand of the average show in Germany over the last 30 days, indicating this show has good demand. This calculation of demand can be used to estimate economic worth, especially when applied globally and benchmarking that against other shows, thereby allowing you to compare "Kenan's" popularity with others on the market.

Audience taste clusters, which identify shows to suit individual tastes, can also come into play when considering the development of new content. For instance, we know that other shows enjoyed by "Kenan" fans include "Consumer 101", "Late Night With Seth Meyers", and "Chicago Med", giving you insight into their likes. You can make better decisions in terms of marketing for new shows or directing advertising campaigns towards what viewers need, given how Parrot Analytics can analyze what people enjoy about a particular show.

Another valuable use of demand data is in programming decisions. In this instance, demand data can reveal spike trends in regions and help you understand how well the show travels between countries. In "Kenan's" case, its Global Parrot Pulse measures worldwide demand and travelability, which indicates its international demand relative to its home market is poor. Germany enjoyed a spike in demand mid-December and audience demand for the show overall decreased in Germany by 6.3% during the month. This type of data can be used to make informed decisions about when to release a show, whether it should be launched simultaneously across different countries, and how to adjust pricing in different markets.

Finally, demand data can be used in distribution decisions, including deciding which markets are likely to be most fruitful for a particular show. "Kenan's" demand was highest in its home market, the United States, followed by Germany. Demand is okay in many other markets, including Mexico, France, and Poland, which allows you to assess which market(s) would be beneficial for distributing this show.

In conclusion, demand data can help content executives with content valuation, programming decisions, distribution decisions, acquisition decisions, and more. By taking data, such as that from "Kenan" during December 2023 in Germany, you can develop a clearer understanding of how to tailor your content plan to reach your audience, make smart investments, and ensure the success of your project.

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How fast is demand for Kenan growing?

Last 30 days
+86.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in Germany for Kenan to the preceding 30 days: Demand has increased by 86.9%

Comedy performance

Last 30 days
79.7% Percentile rank
Kenan ranks at the 79.7th percentile in the Comedy genre. This means Kenan has higher demand than 79.7% of all Comedy titles in Germany
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
12% Travelability to Germany

Kenan's travelability to Germany in the last 30 days is 12%, which means that the audience demand for Kenan is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Kenan travels internationally.

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kenan, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.

This page has been modified on March 28, 2024, 3:37 a.m. PST using global television demand analytics from Parrot Analytics for Kenan in Germany. We provide our partners with essential content competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.