The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you can use demand data to understand the popularity of a TV series by examining its ranking and percentile in the genre in various regions. For instance, "The Last Man on Earth" has 2.4 times the audience demand of the average show in Germany over the last 30 days. Furthermore, it is ranked at the 96.7th percentile in the romance genre in Germany in March, indicating that it has higher demand than 96.7% of all romance titles in Germany. Such information can help an OTT platform executive determine whether it would be worth their investment to acquire the show.
If you are a TV series financing company executive, you can use demand data to assess the potential value of a TV show. Demand data is a crucial aspect of content valuation and provides insight into the popularity and success of a show, allowing content valuation based on economic factors. Parrot Analytics' content valuation system can determine the dollar value of any title to any platform in any region.
If you are an entertainment talent agent or TV production company executive, demand data can be used to understand the popularity of a show and its target audience. For instance, if you know that fans of "The Last Man On Earth" also like "Fargo," "Better Call Saul," and "The Handmaid's Tale," you can pitch your next TV pilot to networks that cater to fans of these shows. In addition, you can use demand data to determine which shows resonate most with your audience and optimize your content accordingly.
If you are a studio or content distributor executive, you can use demand data to assess the value of a TV series to another streaming service. By quantifying the demand for a show in different regions, you can establish its global appeal and use this data to support global SVOD expansion. Since "The Last Man On Earth" has good demand in most of the top 10 global markets, it is a good candidate for acquiring to expand a company’s catalogue.
Lastly, if you are a linear network or pay TV network executive, you can use demand data to assess which TV shows should be scheduled, the appropriate release strategy, and pricing. Parrot Analytics' demand data can help you determine viewer preference and ensure that your content is being viewed by the appropriate audience on your platform. Additionally, through examining real-time data analyses, you can determine the right initiatives to take to retain and acquire new subscribers, such as buying select TV shows to attract new subscribers to a service.
The Last Man On Earth's travelability to Germany in the last 30 days is 50%, which means that the audience demand for The Last Man On Earth is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Man On Earth travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Last Man On Earth), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Last Man On Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Man On Earth, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Last Man On Earth in Germany. We provide our partners with deep television series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.