The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be an important tool to help you make more informed content decisions, it can inform your acquisition and distribution choices, and ultimately improve your programming strategy. The analysis of "The Late Late Show With James Corden" in Germany for the month of March 2024 offers valuable insights that can help you achieve these goals, as explained below:
1. Content Valuation: The demand for "The Late Late Show With James Corden" in Germany is good. It is 6.3 times the average show in Germany over the last 30 days and only 8.6% of all TV shows have this level of demand. With this demand data, you can evaluate the economic value of the show based on its contribution to customer acquisition, retention, and engagement for your platform.
2. Acquisition and distribution decisions: By examining the top 10 global markets where "The Late Late Show With James Corden" is most in-demand, you can identify where the show is already popular and where there is room for growth. You can use these insights to inform your acquisition and distribution decisions.
3. Programming decisions: The Parrot Pulse across six dimensions shows that the worldwide audience demand for "The Late Late Show With James Corden" across all platforms is outstanding. You can use the insight about travelability to evaluate the demand for the show in other countries relative to its home market, the United States. The show's momentum, franchiseability, and reach are all exceptional. You can take these insights into account to inform programming decisions such as whether to promote the show on other platforms or to consider spin-off potential.
4. Optimizing reach and marketing: The Parrot Pulse also shows that the show's momentum indicates an exceptional pace of growth, and that its reach is outstanding. This implies that the show appeals to a wide group of people and could help attract new subscribers. You can use these insights to optimize the show's release strategy and pricing and to invest more in pre-release marketing to expand its viewership.
5. Tracking performance: Comparing the performance of "The Late Late Show With James Corden" on a 1-year rolling basis to the last 30 days shows that although the show has maintained its popularity, there has been an increase in demand in the last 30 days. By tracking performance in this way, you can identify trends and make informed decisions for programming and promotion.
All in all, by using demand data from Parrot Analytics, entertainment executives can gain deeper insights into their content's value, global popularity, and spin-off potential. They can then use these insights to make more informed content, acquisition, and distribution decisions that will appeal to their audience, increase engagement, and ultimately help to grow their business.
The Late Late Show With James Corden's travelability to Germany in the last 30 days is 38%, which means that the audience demand for The Late Late Show With James Corden is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Late Late Show With James Corden travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Late Late Show With James Corden is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Late Show With James Corden, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:05 p.m. PST using global television demand analytics from Parrot Analytics for The Late Late Show With James Corden in Germany. We provide our partners with meaningful OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.