The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're always looking for ways to make smarter decisions about content acquisition, development, and distribution. Fortunately, with the advent of advanced analytics platforms, such as Parrot Analytics, you can leverage audience demand data to gain valuable insights and make more informed decisions. Let's take a closer look at how Parrot Analytics' demand data analysis can be applied to the television series "The Orville" to help you with your strategic decision-making.
First, audience demand data can help with content valuation as it allows you to determine the worth of a series, assess its ability to drive subscriptions, and mitigate churn. In the case of "The Orville," the show's demand in Germany during March 2024 was 10.5 times the audience demand of the average show, indicating that the show has outstanding demand and that this demand has been increasing recently. Therefore, the series can be considered more valuable than typical titles when looking to acquire or distribute the program.
Second, demand data can reveal which genres and shows are popular in different regions, enabling you to identify local whitespaces, optimize the release strategy and pricing, and make decisions about supply and demand. For example, "The Orville" ranks at the 99.1th percentile in the drama genre in Germany, indicating that it has higher demand than 99.1% of all drama titles in Germany. This insight allows you to make strategic decisions about what content to acquire or develop within the drama genre.
Third, demand data can inform pre-release marketing and help you to optimize your marketing campaign ahead of the premiere. The show has been in the market from 2017 and closed in 2022. Based on the data, we can see that in Germany, demand spiked in late March 2024. This insight would enable executives to revise pre-release marketing strategies and maximize the show's reach even further.
Fourth, demand data can help you make informed decisions about programming by identifying what type of content has the opportunity to acquire, produce or be monetized in other ways. For instance, a close look at the metadata associated with "The Orville" shows that during March 2024 in Germany, although its overall demand decreased by 34.6%, its long-term demand was still outstanding. This indicates that executives need to consider the show's longevity as evidence that "The Orville" could potentially be a reliable source of revenue for the platform without requiring as much marketing spend.
Finally, the show's performance can be compared with other countries, and the audience demand data can inform decision-making on where and how the show should be distributed. In the global context, "The Orville" has managed to maintain its outstanding demand in Germany, China, Russia, Switzerland, the United Kingdom, Australia, Netherlands, and Sweden. It's important to note that "The Orville" exceeded the demand of the average TV show (1x) in each of these markets except the United States where it achieved outstanding audience demand. This made United States its top global market.
In conclusion, entertainment executives can use demand data to answer important questions about their content portfolio, including content valuation, audience preferences, pre-release marketing, programming decisions, and distribution strategy. By utilizing advanced analytics platforms such as Parrot Analytics, you can gain a deeper understanding of audience demand trends and leverage these insights to make more informed decisions about content acquisition, development, and distribution.
The Orville's travelability to Germany in the last 30 days is 49%, which means that the audience demand for The Orville is 49% of the demand in its country of origin, United States. Click through to another market to discover how well The Orville travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Orville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Orville, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for The Orville in Germany. We provide our partners with deep subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.