The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives from various backgrounds can use Parrot Analytics' demand data to make informed content, acquisition, distribution, and programming decisions. With the help of demand data, they can get answers to questions like "What content is most popular in my market or on a global scale?" or "How popular is my show relative to the market average and where in the world is it most in-demand?"
Let's use the example of the historical romance drama "The Pillars of the Earth" to see how demand data can provide insights for production and distribution decisions. In January 2024, "The Pillars of the Earth" had 2.1 times the audience demand of the average show in Germany over the last 30 days, and only 8.6% of all TV shows had this level of demand. Compared to its demand of 1.9 times the average over the last 90 days, the demand for this show increased recently.
Moreover, the show moved up its rank by 103 spots during January in Germany, which means viewers are showing more interest in the show than a month ago. This information can help producers know whether it's worth investing in more content production for the series or whether they should seek distribution opportunities in certain markets like Germany, where it is gaining importance.
Since "The Pillars of the Earth" belongs to the romance genre, knowing that it ranks at the 96.9th percentile in this genre in Germany in January means that the show has higher demand than 96.9% of all romance titles in Germany. This information can help creators and distributors alike make informed content decisions.
Besides, knowing what other shows the fans of "The Pillars of the Earth" like can help distributors target their advertising and marketing efforts. For instance, they can promote their ads during the airing of those shows. Since the momentum of the show's growth rate is okay, producers can spend on advertising to increase its popularity among viewers.
The global performance of "The Pillars of the Earth" across six dimensions shows that the show's travelability is poor. While travelability is not crucial for all shows, it can provide critical insights when planning to distribute shows internationally. Knowing its strengths and weaknesses in terms of the six dimensions of the Parrot Pulse can provide producers with crucial insights into how their show is performing compared to others in that category or genre.
Moreover, comparing the performance of "The Pillars of the Earth" about the last 30 days versus the twelve months underscores an increase in popularity of the show. Although its peak demand was 6.2 times the average over the course of the entire year, it peaked at 3.3 times the average in the last month. This is a 46.2% increase showing that the show is gaining more attention.
Finally, "The Pillars of the Earth" outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days, including Spain and Germany. Knowing that "The Pillars of the Earth" outperforms the demand of the average TV show in numerous markets worldwide, especially in Spain and Germany, allows content producers to focus on these markets for distribution opportunities.
In conclusion, demand data is crucial for entertainment executives as it can provide them with insights into audience preferences, help them make informed content decisions, and identify opportunities for growth. By leveraging demand data, content producers can make informed decisions, ensuring that their products resonate with their target audiences.
This is The Pillars Of The Earth's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Pillars Of The Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sat.1‘s The Pillars Of The Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Pillars Of The Earth also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sat.1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Pillars Of The Earth, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Pillars Of The Earth in Germany. We provide our partners with far-reaching TV series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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