The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at an organization responsible for making content, acquisition, distribution, or programming decisions, you can leverage demand data to gain insights into how your viewers are interacting with your content in different markets around the world. Let's take a closer look at how demand data for "The Pioneer Woman" for the month of December 2023 in Germany can be used to make more informed decisions.
One of the ways to use demand data is content valuation. You can determine how much a show is worth to any platform, region, or audience by analyzing existing data and demand trends in specific markets. For instance, "The Pioneer Woman" has 2.2 times the average demand in Germany, indicating that viewers in this market have an affinity for this type of content. Executives can use this information to estimate the likely value that "The Pioneer Woman" would bring to their platform in Germany.
Another way to use demand data is to make acquisition decisions. For example, if a company is planning to acquire the rights to the show, they can use demand data to estimate potential returns. In this specific case, executives must take into account that demand for "The Pioneer Woman" has been increasing and that it ranks at the 96.0th percentile in the reality genre in Germany. Also, the show's travelability score is poor, indicating that it might not perform as well internationally as it has in the United States. Having this information can inform the decision on whether to acquire the show for a specific market or platform or not.
Demand data can also inform distribution and programming decisions. The Parrot Pulse for "The Pioneer Woman" can provide executives with measures of global performance across six dimensions. For example, for this show, longevity is good, indicating that the show is maintaining its audience over time. Momentum is okay, which means the pace of growth of the show's demand is consistent and not too high or low. However, the travelability and franchisability dimensions are poor, which suggest that executives need to think carefully about how best to distribute and promote the show.
Other uses of demand data include identifying the most popular genres in a given market and optimizing release strategies and pricing. It can also be used to uncover under-monetized titles that may benefit from additional promotion or to compare the performance of the show against other titles available on the market. Finally, demand data can inform pre-release marketing campaigns and help identify the target audience and media outlets for promotion.
In conclusion, demand data is a useful tool that executives in the entertainment industry can use to make more informed content, acquisition, distribution, or programming decisions. As shown by the performance of "The Pioneer Woman" in Germany, demand data can provide insights into audience preferences and trends, which can guide executives as they make strategic decisions to maximize the value of their content.
The Pioneer Woman's travelability to Germany in the last 30 days is 20%, which means that the audience demand for The Pioneer Woman is 20% of the demand in its country of origin, United States. Click through to another market to discover how well The Pioneer Woman travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s The Pioneer Woman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Pioneer Woman, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:41 a.m. PST using tv demand metrics from Parrot Analytics for The Pioneer Woman in Germany. We provide our partners with far-reaching TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.