The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, evaluating TV series is key to making informed decisions around content acquisition, programming, and distribution. Using demand data can give you quick insight into how different TV series are performing, allowing you to identify which shows will perform well in different markets, help to retain and grow subscribers or which ones to acquire. The following analysis of "The Practice" for January 2024 demonstrates how demand data can aid strategic decision-making around content:
- Content Valuation: You can use demand data to estimate the value of a TV series like "The Practice" globally or in a specific market. It is essential to understand how much the show is worth to know how to allocate your resources when considering acquiring new content or investing in an existing catalog. It's worth keeping tabs on how a series performs on a rolling year basis vs the last 30 days to ensure producers can estimate a title's value accurately.
- Acquisition and Distribution: The Demand for "The Practice" in Germany has increased significantly recently, indicating it could drive new subscriber acquisitions in the market. Evaluating the top markets and measuring show specific travelability, as with "The Practice," ensures acquiring the right content for the right audience in each region. It's worth noting that "The Practice" generated higher demand abroad and has a decent level of global travelability.
- Programming: The data has provided insights into which genres of content are resonating, and "The Practice" has significant demand in the romance genre in Germany specifically, putting producers well-informed of the popularity of the genre. In addition, the data identifies the characteristics of other popular shows that "The Practice" fans also like, which can help with show discovery or packaging.
- Pre-release marketing: Awareness of soaring demand within a given time period helps optimize the marketing campaign for upcoming TV series releases.
- Subscriber Retention and Growth: It is possible to identify potential risks to churn by analyzing how a TV series performs in specific markets and how "The Practice" ranks against other TV shows to determine which titles to acquire or add to a platform. Additionally, German household watchtime of "The Practice" increases steadily, making sure audiences stay engaged and interested.
Furthermore, with an independent measure of its global performance across six dimensions, it's best to align content choices to these metrics and use audience demand to evaluate performance. "The Practice" has higher demand than 97.8% of all romance titles in Germany, indicating its strong potential to appeal to specific audience clusters. Show metadata also suggests that longevity is outstanding, which means that audiences have continued to demand this title over the medium-long term.
In conclusion, using demand data appropriately to make informed decisions around content valuation, acquisition, distribution, programming, pre-release marketing, and subscriber retention and growth can help producers understand how their shows compare to the competition. In the case of "The Practice," the data highlights that the show has significant appeal in Germany and may drive new subscriber acquisition, making it an excellent choice for investment. Nonetheless, audience demand fluctuates, and it's essential to stay updated on the latest figures and trends to remain competitive in the market.
The Practice's travelability to Germany in the last 30 days is 17%, which means that the audience demand for The Practice is 17% of the demand in its country of origin, United States. Click through to another market to discover how well The Practice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Practice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Practice, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:56 a.m. PST using tv demand content analytics from Parrot Analytics for The Practice in Germany. We provide our partners with valuable television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.