The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many questions you may have when making strategic decisions about content. Parrot Analytics provides powerful demand data that can help answer these questions and inform better decision making.
For instance, take the example of "The Rain" in Germany during March 2024. Through analyzing audience demand data, we learn that the show has 3.8 times the audience demand of the average show in Germany over the last 30 days, which is a good indicator of its popularity in the country. Given that only 8.6% of all TV shows have this level of demand, it shows that "The Rain" has a dedicated audience in Germany. The fact that the demand for the show has been increasing in recent times, with a 5.1% increase in demand during March, depicts a positive trend that may be useful in predicting future viewership.
Content valuation is another important aspect to consider as an entertainment executive, especially when making acquisition decisions. Parrot Analytics’ content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. Using this system, a TV executive can estimate the worth of a specific title and calculate the return on investment. Valuing the content is important for acquisition decisions since it helps to determine how much you should spend on content. "The Rain" has shown good performance in Germany in the last 30 days, meaning that it could be a worthwhile investment for a platform looking to expand its international content library.
Additionally, the insights provided by Parrot Analytics data could be useful for programming and distribution decisions. By looking at the show's franchise value, an entertainment executive can decide whether to invest in spin-offs or franchises. In the case of "The Rain," it has a good franchisability potential (spin-off potential), meaning it could be a suitable candidate for spin-offs. Furthermore, by comparing the show's performance over the last 30 days to that of the past year, an entertainment executive can assess its momentum and determine how well its marketing campaign has performed. Also, keeping in mind the Parrot Pulse's findings, such as the show's excellent global performance across all platforms and good travelability, executives can make a more informed decision about where and how to distribute "The Rain."
Finally, the demand data could help executives answer other key questions about audience preferences and interests. For example, through the provided metadata, it is clear that "The Rain" has a strong demand in the United States; executives can use this data to find out why it has been so successful in that market and look for ways to replicate the success elsewhere too. Moreover, executives can identify the most popular genres in their local markets by studying local whitespaces. Similarly, by examining taste clusters, they can learn more about their present audience's likes, ultimately leading to a better understanding of how to retain and gain more viewers.
In summary, demand data provides valuable information that can help entertainment executives make informed decisions about content. It could be useful for determining content valuation, helping to understand audience preferences, assessing marketing campaigns, making programming and distribution decisions, and more. When investing a significant amount in the production or acquisition of content, knowing that demand data supports the decision-making process can prove invaluable.
The Rain's travelability to Germany in the last 30 days is 38%, which means that the audience demand for The Rain is 38% of the demand in its country of origin, Denmark. Click through to another market to discover how well The Rain travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Rain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rain, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for The Rain in Germany. We provide our partners with far-reaching content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.