The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions on content acquisition, distribution, and programming. Parrot Analytics' content valuation system is powered by this data and can be used to answer several questions.
One of these questions pertains to content valuation. Using demand data, you can determine the value of a specific title or content library to a streaming platform over time. For example, using the demand data for "The Resident" in Germany, you can assess how much the show is worth in this market. The show has a demand 3.4 times higher than the average show in Germany, indicating good demand. The show's demand has also been increasing recently, indicating its popularity.
You can also use demand data to make decisions on content acquisition. By examining the top 10 global markets where "The Resident" is most in-demand over the last 30 days, you can identify areas where the show would perform well and use this information to acquire it for distribution in these regions. For example, the show outperforms the demand of the average TV show in each of its top markets, with the United States being its number one market globally.
Another way to use demand data is for programming decisions. By examining the show's audience demand and the popularity of other shows with similar audiences, you can identify programming options that would resonate with your audience. For example, "The Resident" viewers also like "The Good Doctor" and "Grey's Anatomy" in Germany.
Demand data can also be leveraged to answer questions related to audience retention and acquisition. Since the demand for "The Resident" has been increasing recently in Germany, it may be good to acquire or continue to air the show to retain viewers. On the other hand, if the demand were decreasing, it may indicate that viewers are losing interest, and the show may no longer be effective in retaining those subscribers. The same data can help you identify which titles to buy if you want to attract new subscribers and grow your audience.
Travelability is another dimension worth considering. It quantifies a show's international demand relative to its home market. "The Resident" has 31% of its demand in Germany in comparison to its country of origin. This metric can help you make decisions on content acquisition for global SVOD expansion.
Finally, understanding demand trends and changes over time can help you make informed decisions on when to invest in content versus when to focus on user retention. By comparing the performance of "The Resident" on a 1-year rolling basis to the last 30 days, we see that although the show decreased in comparison to the last year, it still has increasing demand in the recent past, making it a viable investment option.
In conclusion, demand data can be used to answer several questions, from content valuation to programming and acquisition decisions. Proper use of this data can help you make informed decisions that optimize growth and improve viewer satisfaction.
The Resident's travelability to Germany in the last 30 days is 34%, which means that the audience demand for The Resident is 34% of the demand in its country of origin, United States. Click through to another market to discover how well The Resident travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Resident is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Resident, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 2:56 a.m. PST using global tv demand content analytics from Parrot Analytics for The Resident in Germany. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.