The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to be able to make informed decisions on content acquisition, programming, and distribution that can potentially contribute to your bottom-line. Parrot Analytics has developed a demand-based data system that will provide actionable insights for all your decision-making processes.
Using demand data, Parrot Analytics' content valuation system can help you to determine how much to spend on content acquisition and reveal the dollar value of any TV series or a library to a platform over time. Based on our analysis of "The Shield" in Germany, it shows that demand for this TV series is good and has an outstanding longevity index, meaning that it has managed to maintain good levels of demand beyond its airing period. So, "The Shield" has a potential for long-term value and would be a great strategic asset if you're planning to acquire the content or add it to your existing library.
Furthermore, you could use demand data to inform your content acquisition process to meet the needs of your international market. Our travelability index can help you identify the demand potential for specific titles in different geographic regions. In Germany, demand for "The Shield" is good, and it has been preferred by fans who also loved titles such as "The Blacklist," "Better Call Saul," and "Fargo."
Demand data could also help you make informed programming decisions by understanding the audience's evolving tastes and preferences. By leveraging the data, you can quickly identify the most popular genres and content among your audience. For instance, our analysis shows that "The Shield" ranks at the 95.2 percentile in the drama genre. Therefore, if you have predominantly a drama audience, this TV series could be a perfect fit.
When it comes to distribution decisions, demand data could help you identify the best-suited platforms for your content. For example, "The Shield" has a good global reach and demand across multiple markets, including the United States, United Kingdom, Canada, and Australia, to mention a few. Therefore, it's critical to evaluate where your show is popular and focus the marketing efforts there.
Finally, momentum, longevity, reach, and travelability indices can inform you of show performance. For example, "The Shield" has increased in popularity over the last 30-days in Germany, which could indicate a positive market response to your content. Additionally, "The Shield" has shown to have outperformed the average TV show demand in all top 10 global markets, making it a valuable asset for you to monetize and distribute.
In summary, Parrot Analytics' demand data system provides situational awareness for informed decision making on content valuation, acquisition, programming, and distribution. By using demand data, you can optimize your content strategy, gauge interest in new markets, and make informed decisions that will attract and retain your audience, which translates to higher revenue generation.
The Shield's travelability to Germany in the last 30 days is 25%, which means that the audience demand for The Shield is 25% of the demand in its country of origin, United States. Click through to another market to discover how well The Shield travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Shield.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Shield from partners like FX.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Shield? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Shield. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Shield), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Shield, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Shield is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Shield, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Shield in Germany. We provide our partners with deep television capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.