The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Informed content decisions can be made through demand data analysis, as demonstrated by examining the audience demand for "The Sopranos" in Germany for March 2024. Firstly, demand data can be used for content valuation, revealing the economic value contribution of any title to any platform in any region. In the case of "The Sopranos", its demand in Germany is 12.1 times the audience demand of the average show and is at the 99.4th percentile in the drama genre, indicating its popularity and significance as an economic asset to any platform.
OTT and SVOD platforms may use this data to determine how much to spend on or offer for the show acquisition or how much content creators should demand. TV series financing companies, entertainment talent agencies, and TV production companies may also find demand data useful in evaluating or financing shows. For linear networks and pay TV networks, demand data reveals which titles will help to attract or keep its subscribers happy.
Further insights may be gathered by looking at the show's decline in rank by 50 spots in Germany, its travelability, and its franchise potential. Lower ranks could imply that fans are losing interest, and it could mean that the platform needs to promote it more or offer something better. The travelability data suggests that the show may have great potential in other countries, which could be an indication for producers to focus on distributing it in more countries, thus increasing its reach and economic value. Franchise potential predicts the show's potential spin-off profitability and indicates if investing in creating follow-up or spin-off shows would be a good idea.
Demand data also helps determine which shows are in demand and what kind of content is resonating with audiences in any given market. Combining all this data helps to determine the release strategy and pricing to maximize audience engagement. Audience clusters, strength of marketing campaigns, comparison against other titles in the market, and other such questions related to programming preferences and decisions are also answered using demand data.
For instance, in the case of "The Sopranos," we can see that the show has been declining in demand over the past 90 days, but it had a demand spike in the last week of March 2024, which could be attributed to a specific event or marketing campaign. We also see that most of "The Sopranos" top fans also like other crime-centric shows like "True Detective", "Breaking Bad", and "Fargo". This information may be of particular interest to TV executives as it could inform their decision to vet other content or co-productions with similar content in the crime genre, thus increasing the economic value of their entire catalog.
Finally, closer examination of "The Sopranos" in Germany and the top 10 global markets where it is most in demand over the last 30 days reveals interesting insights about the show's international performance. The United States, where the show originated, is its top market with exceptional audience demand of 22.1x. However, it is still in demand in other countries like Canada, United Kingdom, Australia, and Russia, with demand ranging from outstanding to exceptional. These insights can inform a global marketing strategy to increase the show's reach, maintaining its longevity and driving new subscribers to a platform.
The Sopranos's travelability to Germany in the last 30 days is 29%, which means that the audience demand for The Sopranos is 29% of the demand in its country of origin, United States. Click through to another market to discover how well The Sopranos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Sopranos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sopranos, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for The Sopranos in Germany. We provide our partners with comprehensive content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.