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TV ratings for The Strain in Germany. FX TV series

The Strain

Original TV Network:
FX
Genre:
Horror
Release type:
Network
IMDB Rating:
7.4

A mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism ravages the city of New York.

How well is this TV series doing in Germany?

Last 30 days
2.7x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Using Demand Data to Make Informed Decisions in the Entertainment Industry: A Case Study of 'The Strain' in Germany

Parrot Analytics Insights - March 2024

As an entertainment executive, you might be interested in understanding the performance of a TV show before making any decisions related to content valuation, acquisition, distribution, or programming. By analyzing audience demand data of a TV series like "The Strain," we can gain insights that help us make more informed decisions. For instance, knowing that "The Strain" has 2.4 times the audience demand of the average show in Germany over the last 30 days, and this demand has increased by 82.0%, we can infer that the show is doing well in this market.

Demand data can also help in understanding the show's popularity compared to other shows in the same genre. Our data indicates that "The Strain" ranks at the 94.2nd percentile in the drama genre in Germany, meaning it has higher demand than 94.2% of all drama titles in the country. Furthermore, by knowing that "The Strain" has a substantial and growing fan base in Germany, we can estimate its value, which is crucial in content valuation.

The demand data can also provide a global perspective on the popularity of the show. For example, we can use travelability to measure the level of demand for "The Strain" in Germany compared to its home market, which is the United States. Our data reveals that demand for "The Strain" in Germany was 37% of the demand in the United States. This information can be helpful when making decisions about content distribution in different territories.

We can also use our data to understand how the show is performing in different markets worldwide. For example, "The Strain" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, including the United States, China, the United Kingdom, South Africa, Netherlands, South Korea, Brazil, Switzerland, and Spain. Knowing where the show is most popular can help when deciding where to distribute or market the content.

Demand data can also help in understanding the fans' reactions to the show, which can be valuable when making programming decisions. By analyzing the show's Parrot Pulse, we can see the worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. This data, combined with social media sentiment analysis or focus group studies, can inform programming decisions, such as renewing the show for another season or creating spin-offs for specific markets.

In short, demand data can provide insights to help entertainment executives make more informed decisions about their content valuation, acquisition, distribution, and programming strategies. By analyzing demand data for "The Strain" in Germany and globally, we can understand the show's popularity, estimate its value, compare its performance relative to other shows in the same genre, and make decisions about content distribution and programming based on audience demand.

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More news about The Strain:

How fast is demand for The Strain growing?

Last 30 days
+41.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in Germany for The Strain to the preceding 30 days: Demand has increased by 41.3%

Horror performance

Last 30 days
90.0% Percentile rank
The Strain ranks at the 90.0th percentile in the Horror genre. This means The Strain has higher demand than 90.0% of all Horror titles in Germany
Title position in Horror
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
40% Travelability to Germany

The Strain's travelability to Germany in the last 30 days is 40%, which means that the audience demand for The Strain is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Strain travels internationally.

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Discover more insights

Over the last 7 days, people who watch The Strain also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Strain, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.

This page has been renewed on April 21, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for The Strain in Germany. We provide our partners with smart OTT capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.