The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand for content is critical. The demand data helps you to make informed content decisions that will resonate with your audience. In this article, we will examine how demand data on “The Thundermans” can be used to make better-informed content decisions.
Firstly, content valuation uses demand data to answer questions about the value of a content library to a platform over time. Using request data for “The Thundermans” in Germany over the last 30 days, we can see that the show is an asset for any platform, with 2.8 times the audience demand of the average show in Germany. This information can be used to understand the value of “The Thundermans” for any platform, regardless of whether it’s being streamed or aired.
Additionally, understanding data on demand for a specific title can help executives decide how much to spend on content. Parrot Analytics' content valuation system helps understand the dollar value of the contribution that the show will make to a platform in a particular region. As “The Thundermans” is exceeding demand expectations in Germany, executives could consider allocating more funds towards spending on the acquisition, production, or marketing of similar family-driven content.
Another aspect that executives must consider is reach. Understanding how many people are expressing demand for the show can help determine the popularity of "The Thundermans" and whether the show is attracting new subscribers to the platform. The show's peak demand was 4.4 times the average in the last 30 days, indicating increased popularity. Additionally, people who enjoy "The Thundermans" also enjoy related titles such as "Outlander", "Percy Jackson And The Olympians" and "The Goldbergs." This information would provide executives with content recommendations that could potentially help boost the reach of the platform and cater to the entertainment taste of specific demographics.
Demand data can also be used in understanding supply and demand. Demand data will help executives understand what type of content will attract and retain viewers. For example, executives considering acquiring family-friendly series, could compare and contrast "The Thundermans" with other similar shows in demand such as: "Bluey", "The Croods: Family Tree", "Penn & Teller: Fool Us" and "The Buccaneers."
Finally, recognition of analysis on multiple timeframes aids in developing effective content strategies. It's important to analyze trends in demand over short-term and long-term periods of content. This information can be used to develop release strategies that capitalize on trends to maximize viewership.
In conclusion, executives need precise data in order to make informed decisions on content acquisition, distribution, and programming decisions. Parrot Analytics' demand data on “The Thundermans” is a valuable asset in this regard. By understanding the show's metadata, assessing demand data on different markets, and analyzing the performance of the show over different timeframes, executives can make informed decisions on content strategies, acquisition, distribution, and marketing.
The Thundermans's travelability to Germany in the last 30 days is 25%, which means that the audience demand for The Thundermans is 25% of the demand in its country of origin, United States. Click through to another market to discover how well The Thundermans travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Thundermans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Thundermans, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for The Thundermans in Germany. We provide our partners with extensive media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.