The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage demand data to make more informed decisions regarding content acquisition, distribution, and programming. In the case of "The Tonight Show Starring Jimmy Fallon" in Germany during February 2024, there is an opportunity to gain insight into how demand relates to content valuation.
Using Parrot Analytics' content valuation system powered by global content demand and supply, executives can determine how much to spend on content and the dollar value contribution of any title, to any platform, in any region. For "The Tonight Show Starring Jimmy Fallon," we see that it has 19.9 times the audience demand of the average show in Germany over the last 30 days, and that the demand for the show in Germany has decreased by 46.1% during February.
By analyzing audience demand over a rolling year basis vs the last 30 days, executives can gain insight into how the show's popularity has evolved. In this case, we see that the show's average demand on a rolling year basis was 14.0 times the average title, compared to 19.9 times the title average for the last 30 days - indicating increased popularity. As a result, executives can make more informed decisions and better allocate financial resources in negotiations with networks, streaming services, and studios.
Demand data can also aid in programming decisions by revealing audience preferences, which elements of existing content fans like the most, identifying the most popular genres in local markets and worldwide. For example, "The Tonight Show Starring Jimmy Fallon" ranks at the 99.9th percentile in the comedy genre, and fans of the show also like "The Late Show With Stephen Colbert," "Jimmy Kimmel Live," and "Last Week Tonight With John Oliver."
Furthermore, executives can leverage demand data to inform distribution decisions by mapping local whitespace and identifying the top 10 global markets where a show is most in-demand. In the case of "The Tonight Show Starring Jimmy Fallon," we see that it outperforms the demand of the average TV show in each of the top markets, such as the United States, France, Canada, China, the United Kingdom, Sweden, Hungary, and the Netherlands.
Overall, demand data provides an opportunity for entertainment executives to gain insights into the value of their content. By leveraging Parrot Analytics' content valuation system, executives can make more informed decisions on content acquisition, distribution, and programming, and better allocate financial resources so that they can maximize the return on investment.
The Tonight Show Starring Jimmy Fallon's travelability to Germany in the last 30 days is 50%, which means that the audience demand for The Tonight Show Starring Jimmy Fallon is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Tonight Show Starring Jimmy Fallon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Tonight Show Starring Jimmy Fallon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tonight Show Starring Jimmy Fallon, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 7:38 a.m. PST using global tv demand analytics from Parrot Analytics for The Tonight Show Starring Jimmy Fallon in Germany. We provide our partners with far-reaching content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.