The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's crucial to evaluate specific metrics to make informed content, acquisition, distribution, and programming decisions. Demand data is one of the most powerful tools that can inform effective decision-making processes across the entertainment space. We'll take a look at the performance metrics of the TV show "The Tourist" in Germany and how that data can guide decision-making processes.
Content valuation is a critical aspect of decision-making, and using demand data provides insights into the value of content compared to other titles in the same category. "The Tourist" performance in Germany shows that the show has good demand and ranks at 8.6% higher than all TV shows, indicating that the content is above average in the competitive landscape. Although the show's demand has been decreasing lately, it's still a good indication that the show's valuation is high, and it's worth consideration.
Furthermore, it's crucial to use demand data to analyze the performance of the show overtime. Examining the show's demand performance on rolling year vs. the last 30 days reveals an increase in the show's peak popularity by 26.8%. This is an indication that the show is growing in popularity, and it's a potential growth opportunity for the show in the future.
When considering content acquisition opportunities, demand data is an essential factor to evaluate content travelability. In this case, "The Tourist" has good demand in Germany and shows potential to perform well in other countries. The show has 31% demand in the UK, indicating that it has a decent global performance across six dimensions. It's crucial to use demand data to evaluate the show's momentum and assess whether it would be the right fit for the platform's subscriber acquisition and retention objectives.
The power of demand data doesn't stop at acquisition decisions. It's critical for programming decisions as well. By analyzing the top 10 global markets where "The Tourist" has the most significant audience demand, we can understand where there might be opportunities to build targeted marketing campaigns for upcoming seasons and to make programming decisions that consider the unique needs of those markets.
Finally, demand data can inform distribution decisions. Audience demand for "The Tourist" is highest in the UK and the US, and it has good demand in other countries like Canada and Australia. When selecting platforms or networks to distribute the show, those countries would be an excellent starting point to focus on.
In conclusion, demand data is crucial in making informed and strategic decisions over content valuation, acquisition, distribution, and programming. By evaluating "The Tourist" performance metrics in Germany, we can understand how demand data works and how executive staff in linear networks, pay-TV networks, content distributors, talent agencies, and TV production companies can use this data to make impactful and data-driven decisions.
The Tourist's travelability to Germany in the last 30 days is 38%, which means that the audience demand for The Tourist is 38% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Tourist travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Tourist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tourist, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for The Tourist in Germany. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.