The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, looking at a show like "The Vampire Diaries", demand data generated by Parrot Analytics can provide valuable insights that inform your content, acquisition, distribution or programming decisions.
One way demand relates to content valuation is by providing a dollar value contribution of the title to any platform in any region. For instance, using demand data, you can calculate the ROI a particular title will bring to a given platform or how a title drives engagement across the rest of the catalog.
Demand also helps you estimate the value of exclusivity. For example, "The Vampire Diaries" has maintained enormous audience demand in Germany, with its demand increasing in January 2024. With such high demand, the title would likely be considered a strategic asset for any streaming platform looking to keep its current audience happy or grow its audience base. Demand data can help you identify this potential high-value content and make more informed acquisition decisions.
Additionally, by looking at the demand for "The Vampire Diaries" in Germany, you can calculate how much the show is worth to a streaming platform. Furthermore, this data could help you determine how much to spend on content. Since "The Vampire Diaries" is ranked 99.8 percentile among all drama titles in Germany, its true value can be better calculated.
Moreover, demand uncovers under-monetized titles. For instance, Parrot Analytics demand data can show how much global appeal this title has compared to others in its genre. This information can inform your production or acquisition decisions, and you can use it to allocate funds more efficiently.
Demand can also inform your pre-release marketing decisions. By analyzing brand and talent partnerships that could expand your audience or through determining the best release strategy in your target market, you can easily optimize your marketing campaign before you premiere a show.
Finally, demand data powers competitive benchmarking. Looking at the demand over the last 30 days shows "The Vampire Diaries" outperforms the demand for the average TV show in its top 10 global markets. The United States is "The Vampire Diaries"'s number one market globally with demand of 17.5x, and it achieved outstanding audience demand in other highly competitive markets like Brazil, Russia, France, Canada, South Africa, United Kingdom, and Kenya. You can use these insights to compare your content against other titles available in the market and stay ahead of the competition.
In conclusion, Parrot Analytics demand data can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. It can answer fundamental questions like content valuation, scalability and concept testing, supply and demand, subscriber retention, acquisition, and competitive benchmarking. Parrot Analytics provides entertainment insight about a show like "The Vampire Diaries" in Germany, and leveraging these metrics could significantly increase your ROI.
The Vampire Diaries's travelability to Germany in the last 30 days is 65%, which means that the audience demand for The Vampire Diaries is 65% of the demand in its country of origin, United States. Click through to another market to discover how well The Vampire Diaries travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Vampire Diaries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Vampire Diaries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Vampire Diaries, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:42 p.m. PST using global television demand datasets from Parrot Analytics for The Vampire Diaries in Germany. We provide our partners with comprehensive television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.