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TV ratings for The Winchesters in Germany. the cw TV series

The Winchesters

Original TV Network:
the cw
Genre:
Action and Adventure

How well is this TV series doing in Germany?

Last 30 days
7.9x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data in Content Decision Making: A Case Study of 'The Winchesters'

Parrot Analytics Insights - January 2024

TV executives at OTT platforms and other entertainment companies can use demand data to make more informed content decisions. By analyzing the audience demand for a show, execs can quantify how effective a particular title is at engaging audiences. Let's take "The Winchesters" as an example of how demand data can offer insights for content valuation, acquisition, distribution and programming decisions.

Firstly, the show exhibits outstanding audience demand in Germany, where it is 8.3 times higher than the average TV show. This indicates that "The Winchesters" has high commercial value to any platform it would be distributed on, making it a strategic asset. Execs can use demand data to optimize their release strategy and pricing for the show, ensuring that it reaches the right audience at the right time.

Demand data also informs content valuation, allowing TV executives to calculate the return on investment and the exact value a specific title will bring to their platform. Based on the audience demand data for "The Winchesters", content distributors can better evaluate the show's potential value on any platform in any region. The high-ranking in the drama genre in Germany, coupled with the show's high demand, make it a must-have title for pay TV networks, linear networks and SVO platforms in Germany.

In addition, by examining the top 10 global markets where the show is most in-demand, TV executives can deduce which countries or regions to acquire or produce content for. Plus, by analyzing audience data, they can assess how well content will travel internationally. In the case of "The Winchesters", it exhibits good travelability rating and uniform high performances across various international markets.

Moreover, TV executives can also use demand data for programming decisions. By analyzing this data, they can determine which titles should be acquired for the library to keep current audiences happy and which to add to attract new subscribers. While "The Winchesters" has decreased in its rank by 15 spots during January in Germany, the show's momentum or pace of growth remains exceptional, making it a good candidate to retain and grow audiences of an SVOD platform or traditional linear TV network in Germany.

Finally, demand data is also useful for franchise spin-offs or maximizing the monetization potential of existing titles. "The Winchesters" exhibits good franchisability or spin-off potential, which executives can capitalize on by exploring other ancillary content. By examining the affiliated shows that draw similar audiences, executives can understand the types of spin-offs fans may be interested in.

In conclusion, "The Winchesters" is an excellent example of how data-driven insights can help TV executives at any entertainment company make informed content decisions. By leveraging demand data to inform both content valuation, distribution, acquisition and programming decisions; content distributors can ensure maximum ROI while audiences obtain the content they want and at the right time.

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More news about The Winchesters:

How fast is demand for The Winchesters growing?

Last 30 days
-2.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in Germany for The Winchesters to the preceding 30 days: Demand has decreased by -2.1%

Action and Adventure performance

Last 30 days
94.3% Percentile rank
The Winchesters ranks at the 94.3th percentile in the Action and Adventure genre. This means The Winchesters has higher demand than 94.3% of all Action and Adventure titles in Germany
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
99% Travelability to Germany

The Winchesters's travelability to Germany in the last 30 days is 99%, which means that the audience demand for The Winchesters is 99% of the demand in its country of origin, United States. Click through to another market to discover how well The Winchesters travels internationally.

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Are you seeking distribution for The Winchesters? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Winchesters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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How popular is The Winchesters around the world?

Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Winchesters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Winchesters, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.

This page has been revised on Feb. 26, 2024, 1:01 p.m. PST using television demand datasets from Parrot Analytics for The Winchesters in Germany. We provide our partners with essential television industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.