The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly seeking insights that inform decisions around content, acquisition, distribution, and programming. Parrot Analytics' demand data can help industry professionals make more informed decisions in each area. Let's explore how "The Witcher's" demand data in Germany for the month of February 2024 can provide us with valuable insights.
Content Valuation:
Parrot Analytics' content valuation system is powered by global content demand and supply. If we take a look at "The Witcher" in Germany, we can see how its outstanding demand illustrates its overall value to Netflix. Although there has been a decrease in demand over the last 90 days, 14.3 times the audience demand of the average show in Germany during the last 30 days is outstanding, and it is higher than 99.7% of all drama titles in Germany. This data can help executives understand the value of "The Witcher" in Germany and more broadly, as they make decisions around content valuation and investment.
Subscriber Acquisition and Retention:
Another critical decision that entertainment executives need to make is about which titles to buy to drive subscriber acquisition and retention. By looking at the performance of "The Witcher's" demand in Germany over the last 30 days, we see that it has increased by 2.8%, which can be interpreted as a sign of growing audience interest. Furthermore, when examining the top 10 global markets where "The Witcher" is most in-demand over the last 30 days, the variety shows how well the series resonates globally. Executives can use this information to develop strategies around investing in titles like "The Witcher" to help grow audiences.
Distribution and Programming:
Understanding demand can provide insights into which titles to distribute and program. As Germany is the 10th largest market for "The Witcher" globally, executives should consider investing in the title's distribution in the country further. Examining demand data for "The Witcher" also uncovers other successful titles' insights' that resonate with its fans. For example, the series "Foundation" and "Rick and Morty" are sought-after titles in the United States, which is "The Witcher's" number one market. By understanding content affinity groups, executives can gain insights into what titles might be well-suited to place alongside other popular shows, unlocking cross-promotion and programming opportunities.
Content decision-making is multi-layered, and there are many factors to consider when investing in a title like "The Witcher." Parrot Analytics offers insights to help executives make informed decisions around content valuation, subscriber acquisition and retention, distribution, and programming decisions. Through understanding demand data in Germany and other markets globally, executives can make successful business decisions around investing in titles that resonate globally, with the potential to grow audiences and drive revenue.
The Witcher's travelability to Germany in the last 30 days is 50%, which means that the audience demand for The Witcher is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:53 a.m. PST using global demand data from Parrot Analytics for The Witcher in Germany. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.