The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable resource for executives in the entertainment industry looking to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics content valuation system, which is powered by global content demand and supply, provides executives with an idea of how much a particular title or library is worth to a platform over time. In this context, let's explore how demand data, as provided by Parrot Analytics, can be used to help executives make informed decisions about "The X Factor (GB)" in March 2024 in Germany.
Content valuation uses demand data to determine the worth of a particular title or library to a platform. In the case of "The X Factor (GB)", it has 8.7 times the audience demand of the average show in Germany over the last 30 days, indicating that it is in high demand. This show has been increasing in popularity recently, and during March, audience demand increased by 7.8% in Germany. These metrics inform executives looking to purchase or produce content that "The X Factor (GB)" has a high value, making it a strategic asset for a streaming platform.
Determining how much to spend on content is another key question for executives. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. In the case of "The X Factor (GB)", its demand data shows its value to be high, which suggests that it may be worth investing in this title if executives want to grow their audience.
Metadta such as show profile and season data also give a sense of how successful a title has been in the past, socially or culturally, what its maturity and current standing are. In this case, "The X Factor (GB)" has had 15 seasons and 447 episodes, with its final episode airing on December 2, 2018. This information can help executives determine how much longevity a particular title has and how it has performed historically.
Demographic data can also inform executives about their audience, including their tastes and preferences. The top 10 global markets where "The X Factor (GB)" is most in-demand over the last 30 days reveal that this TV series outperforms the demand of the average show in each of these markets. The United Kingdom is the most in-demand market for "The X Factor (GB)", with the show achieving outstanding audience demand of 9.0x. This information can help executives expand the reach of their content and target audiences in new markets.
Demand data can also reveal new opportunities for content acquisition or production. In this case, other shows that fans of "The X Factor (GB)" also like include "Key & Peele", "The Graham Norton Show", and "The Late Show With Stephen Colbert." This information can inform executives as to what type of content they could potentially acquire or produce to support global SVOD expansion.
In summary, demand data is a valuable resource for executives looking to make informed decisions about content acquisition, distribution, and programming. The demand data surrounding "The X Factor (GB)" in March 2024 in Germany reveal that this title has high value and is in high demand. It is important for executives to leverage this data to grow their audience, expand their reach, and make strategic content decisions.
The X Factor (GB)'s travelability to Germany in the last 30 days is 74%, which means that the audience demand for The X Factor (GB) is 74% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The X Factor (GB) travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The X Factor (GB)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s The X Factor (GB) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The X Factor (GB), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for The X Factor (GB) in Germany. We provide our partners with extensive subscription-video-on-demand capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.