The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can make more informed content and acquisition decisions with the help of demand data. The data reveals the viewing patterns and preferences of audiences that can shape programming strategy and content production. In the case of "Timeless," which tells the story of a mysterious criminal who steals a time machine to destroy America, demand data provides insights into its current performance in Germany.
Firstly, assessing audience demand via the Parrot Analytics content valuation system reveals the dollar value contribution of any title to any platform in any region. With good demand that is 2.3 times higher than the average German show, "Timeless" is considered more valuable than most other shows in Germany. Secondly, determining how much to spend on content can also be done through demand data. The recent increase in demand for "Timeless" in February means it could attract more subscribers and mitigate churn, making it worth investing in.
Moreover, demand data powers scalable concept testing, allowing executives to identify elements of existing content that fans like the most and optimize upcoming productions for success. The data can also inform supply and demand decisions, such as determining what types of content exhibit opportunity to acquire or produce. In the case of "Timeless," production companies and platforms can consider creating more time-travel-centered shows or investing in other sci-fi genre productions.
Furthermore, demand data is useful in marketing campaigns and optimizing release strategies. Understanding the global and local travelability and reach of a show can shape the pricing and availability of content, ensuring its seen by the right people. The significant increase in demand for "Timeless" around mid-February in Germany may inform which marketing channels the show should be promoted on and set the optimal pricing points.
Overall, executives can make informed content and acquisition decisions by using demand data, as shown in the case of "Timeless." The data can provide insight into content valuation, investment decisions, concept testing, marketing strategies, and franchise potential. Combining this with more detailed audience segmentation analysis, executives can better understand their target audience and improve their odds of creating content that resonates and succeeds.
Timeless's travelability to Germany in the last 30 days is 35%, which means that the audience demand for Timeless is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Timeless travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Timeless.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Timeless from partners like NBC.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Timeless? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Timeless. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Timeless), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Timeless, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Timeless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Timeless, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been updated on March 18, 2024, 12:43 p.m. PST using television demand data from Parrot Analytics for Timeless in Germany. We provide our partners with deep OTT analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.