The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content-related decisions, and demand data can help you with that. By analyzing the demand data for "Tip The Mouse," from the Parrot Analytics content valuation system, we can provide valuable insights that can guide your content-related decisions.
One question that may arise is how much the show is worth? The Parrot Analytics content valuation system calculates the contribution of "Tip The Mouse" to any platform in Germany, revealing its economic value based on global content demand and supply. With 2.4 times the audience demand of the average show in Germany over the last 30 days, "Tip The Mouse" can be considered a valuable asset for any streaming platform or TV network.
Another important question is whether the show will drive engagement across the rest of the catalog. By calculating the platform-specific marginal revenue contribution, one can assess the ability of "Tip The Mouse" in driving engagement and reducing churn across the rest of the catalog.
In terms of acquisition decisions, the demand data can help you assess the value of exclusivity. The demand spike in mid-March 2024 confirms that the show has a dedicated fan base. Therefore, it can be considered a strategic asset, and acquiring its exclusive streaming rights in Germany can attract new subscribers while retaining current ones. The show's success in the family genre in Germany, ranking higher than 94.1% of all family titles, gives an idea of its potential value in the German market.
With the show's travelability being poor, it is not advisable to invest in its distribution in other markets. However, the demand data still gives an idea of its global performance, and as we know, its number one market globally is Germany. Therefore, it may be worth investigating the possibility of creating localized content inspired by "Tip The Mouse," thus making the concept more globally appealing.
Demand data can also provide insights on programming decisions, such as what type of content may exhibit opportunities for production or acquisition, or what type of seasons or episode release strategy may work best for the show. The audience demand for "Tip The Mouse" has been increasing recently, showing that the show has increased in popularity, meaning that investing in additional episodes or spin-offs could be worthwhile.
In conclusion, if you are an executive making content, acquisition, distribution, or programming decisions, analyzing demand data is vital. By using Parrot Analytics' content valuation system, you can gain insights into the value of a series, driving engagement, cannibalization of audiences, competitive benchmarking, and so much more. The demand data for "Tip The Mouse" showed that it has the potential to be a valuable strategic asset for any platform or network looking to attract and retain subscribers in Germany, its strongest market.
This is Tip The Mouse's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tip The Mouse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai‘s Tip The Mouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tip The Mouse, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Tip The Mouse in Germany. We provide our partners with meaningful TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.