The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need accurate and timely information to make informed decisions. In this article, we will use the demand data for "Torchwood" in Germany during March 2024 to showcase how demand data can impact the content decision making process.
One of the essential questions that a TV executive might ask is: "How much is my show worth?" Parrot Analytics uses demand data to provide an economic valuation system that can estimate the dollar value of any title to any platform in any region. For "Torchwood," we see that it has demand that is 5.4 times the audience demand of the average TV show in Germany over the last 30 days. This high demand has resulted in "Torchwood" being in the 97.3th percentile of all drama titles in Germany in March, indicating that it has much higher demand than most other titles in its genre.
Another important question a TV executive may ask is, "What type of content exhibits opportunities to acquire or produce?" Demand data can inform these decisions by showcasing which shows are gaining popularity and may have the potential to become the next big thing. In the case of "Torchwood," its demand has been increasing recently, showing that there is an opportunity for acquisition or production of similar shows that can capitalize on the popularity of the sci-fi genre.
A TV executive may also question the value of their content library and the demand it drives on a platform over time. By estimating cannibalization of audiences and the value of exclusivity, they can determine if a title is worth renewing for another season. Using the Parrot Pulse for "Torchwood," we see that the show is maintaining good audience demand over time, which indicates that it has the potential to drive engagement in the long run.
With consumer tastes constantly changing, content distributors need to ensure they are keeping up with the latest trends. An important question that the executive may ask is, "What genres should we focus on to attract new subscribers to our SVOD service?" In examining the top 10 global markets where "Torchwood" is most in-demand over the last 30 days, we see that the show performs relatively well in most markets, including the United States, Canada, Australia, and France. This data can help steer executives to examine what genres might be resonating with global audiences.
Finally, executives may want to gauge the effectiveness of their marketing strategies. By comparing performance data on a 1-year rolling basis to the last 30 days, we see that "Torchwood" has increased in popularity as peak demand has gone from 8.1 to 7.7 times the average in the last 30 days, indicating a 5.5% increase. This data can help gauge if their current marketing strategies are successful or if they need to adjust in the future.
In conclusion, demand data provides critical insights to help TV executives make informed content, acquisition, distribution, and programming decisions. As we examined with "Torchwood," executives can use demand data to estimate content value, inform decisions regarding supply and demand, gauge their marketing performance, and keep up with the latest trends. By harnessing the power of demand data, executives can make more informed decisions and improve the success of their business.
Torchwood's travelability to Germany in the last 30 days is 65%, which means that the audience demand for Torchwood is 65% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Torchwood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Torchwood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Torchwood, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Torchwood in Germany. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.