The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, content valuation is a crucial asset for your business to acquire or produce content. Utilizing demand data can provide valuable insights into how much a show is worth, its global appeal, and audience retention. For instance, looking at the example of "Transformers Prime," the show achieved 2.2 times the audience demand of the average show in Germany over the past 30 days, indicating that its demand is good. You can use this data to evaluate the content's value to your platform and negotiate its acquisition.
Aside from this, demand data reveals where the content would perform well, geographically. In this case, the show ranks highly in Germany, the United States, Russia, the United Kingdom, Canada, France, Poland, Ukraine, and Trinidad & Tobago. This information can help you identify markets where you could target the show and potentially increase your audience reach.
Additionally, analyzing the demand data provides insights into audience behavior. For "Transformers Prime," the audience demand was high in the children's genre, indicating that this demographic is actively seeking it out. You can use this information while creating and promoting new content for audiences, identifying its primary genre, and placing it accordingly on your platform.
Demand data also quantifies the performance of a show with respect to its growth and popularity. In the case of "Transformers Prime," the show's peak demand increased by 22.9% in the past 30 days, indicating that its popularity is showing an upward trend. This data can help you make key programming decisions like determining the best release strategy for the content, which titles to acquire for audience retention, or designing a successful advertising campaign for a new release.
Lastly, demand data aligns with content's travelability, spin-off potential, and longevity, informing strategic decisions. For example, if you observe a show's performance on a rolling yearly basis, like "Transformers Prime," whose performance in longevity is outstanding, it represents an excellent return on investment. Longevity provides insight into the staying power of a title and prompts decisions like which titles are worth consideration for an exclusive release on your platform.
In conclusion, as an entertainment executive, utilizing demand data provides valuable insights into acquiring or producing quality content based on audience behavior, genre preferences, and popularity. It eases the decision-making process by quantifying a show's worth, defining global appeal, and helping to retain and grow your audience. With demand data, you can make smarter business decisions that are attuned to your platform and its audience.
Transformers Prime's travelability to Germany in the last 30 days is 20%, which means that the audience demand for Transformers Prime is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Transformers Prime travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Hub Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Transformers Prime.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Transformers Prime from partners like Hub Network.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Transformers Prime? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hub Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Hub Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Transformers Prime. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hub Network to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Transformers Prime), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hub Network by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Transformers Prime, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s Transformers Prime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transformers Prime, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 7:37 a.m. PST using analytics from Parrot Analytics for Transformers Prime in Germany. We provide our partners with far-reaching TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.