The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for ways to make informed content decisions, demand data should be a part of your content valuation. Examining the example of "True Blood" in Germany in March 2024 shows how demand data can help content executives make better content decisions.
One of the questions that content valuation using demand data can answer is how much a series is worth or how much of its value is driven by a single star. For "True Blood" in Germany, we can see that its demand increased by 107.9% in March 2024. This increased demand can be attributed to the exceptional momentum of the show. The momentum of a show, i.e., the pace of its growth, can help in estimating how much a title will contribute to the platform-specific marginal revenue. In addition, demand data can reveal how a title drives engagement across the rest of the catalog. "True Blood" is a good example of a show that has exceptional momentum, helping to drive viewer engagement across the platform.
Demand data can also help content executives determine the value of a content library or an individual series for any given platform. In the case of "True Blood," its audience demand over the last 30 days was 5.5 times the average show in Germany, showing that the show is highly valued by German audiences. Its increased demand in Germany by 107.9% in March shows that the show's content has a high potential to drive subscriptions and mitigate churn. For a linear network or a pay-TV network, demand data can help with subscriber retention, such as which titles should be acquired to keep the current audience happy.
If you are looking for an edge in a competitive market, demand data can be a powerful tool for optimizing marketing campaigns. Demand data can tell you which titles are in demand in a particular region or market, helping to uncover under-monetized titles or to identify opportunity markets for content distribution. It can inform optimal release strategy and pricing for a particular market or region. For "True Blood" in Germany, we can see that demand for the show spiked in March 2024, indicating that a marketing campaign could be optimized ahead of its premiere.
Through affinty analysis, demand data can help content executives determine which talent, brands, or shows will expand their audience, acquire or retain subscribers. As a result, demand data can be used to make more informed acquisition decisions. By examining other shows that fans of "True Blood" also like, such as "Breaking Bad," "Game of Thrones," or "The Vampire Diaries," content executives can also learn more about the tastes and preferences of their current audiences and use this data to make more informed programming decisions.
Finally, travelability, franchisability, longevity, and reach are other dimensions that can inform content executives' decisions. These dimensions can be used to answer questions such as what type(s) of content exhibit opportunity to acquire or produce or how much global appeal a title has in comparison to other titles in its genre. In the case of "True Blood," its global travelability is good, its longevity is excellent and its reach is outstanding.
In conclusion, demand data can be a powerful tool for entertainment executives to make more informed content decisions, acquisition decisions or distribution decisions. In the case of "True Blood" in Germany in March 2024, demand data showed that the series has high content valuation and high potential to drive subscriptions. It also showed that the show is performing exceptionally well in terms of momentum, longevity, travelability, reach, and that it has excellent franchisability potential. Demand data can help content executives make more informed decisions that align with the preferences and tastes of their audiences.
True Blood's travelability to Germany in the last 30 days is 59%, which means that the audience demand for True Blood is 59% of the demand in its country of origin, United States. Click through to another market to discover how well True Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Blood, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for True Blood in Germany. We provide our partners with essential television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.