The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for TV executives who want to make informed content, acquisition, distribution, or programming decisions. Parrot Analytics enables executives to leverage demand data to evaluate a show's performance, prioritize investment in content, and identify strategic opportunities. In this article, we will use the example of "Truth Be Told (2019)" in Germany during February 2024 to demonstrate how demand data can be used.
A show's value can be accurately measured through content valuation. Parrot Analytics' content valuation system uses demand data to calculate a show's dollar value contribution to any platform in any region. Using demand data, TV executives can determine the ROI a specific title can bring to a platform, assess a TV series' ability to drive subscriptions and mitigate churn, and evaluate the value of exclusivity. Parrot Analytics' content valuation system helps content distributors and financiers determine how much to spend on content by providing insight into a title's performance within various demographic groups, regional markets, and genres.
In the case of "Truth Be Told (2019)" in Germany, we can derive valuable insights into this show's performance using demand data. For example, this show has 2.4 times the audience demand of the average show in Germany over the last 30 days. This indicates that demand for this show is good, and only 8.6% of all TV shows have this level of demand. Additionally, compared to its demand of 2.0 times the average over the last 90 days, demand for this show has been increasing recently.
Further analysis reveals that in February 2024, "Truth Be Told (2019)" achieved its peak rank of #618 in Germany, moving up by 1180 spots during the month. This performance demonstrates the show's growing popularity and supports the recent increase in demand identified earlier. We also know that "Truth Be Told (2019)" ranks at the 94.5th percentile in the drama genre in February, indicating higher demand than 94.5% of all drama titles in Germany. This data can help programming executives understand where to focus when it comes to acquiring or commissioning new drama for their platform.
Parrot Analytics also can provide executives with a range of deeper insights into their shows' performance through its six-dimensional Parrot Pulse system. These dimensions include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Examining "Truth Be Told (2019)" in this framework, we can see that its global performance across each of these dimensions presents varying outcomes. For example, its worldwide audience demand across all platforms is good, but its travelability is just okay. We also know that the show's longevity is good, but its momentum is poor. Finally, its franchisability (spin-off potential) is okay, and its reach is good.
Moreover, executives can use audience demand to tailor their acquisition, programming, and content production strategies. Parrot Analytics demand data can help executives make more informed decisions when it comes to supply and demand. They can understand which types of content have the opportunity to acquire or produce based on audience preference. They can also determine how to optimize their release strategies and pricing to increase audience engagement. Additionally, executives can use demand data to inform their pre-release marketing campaigns, to identify which shows will help them to retain and expand their subscriber base, and to understand their current audience's preferences.
In conclusion, Parrot Analytics' demand data provides powerful insights that enable executives to make informed content decisions, ranging from content valuation to supply and demand strategies. In the case of "Truth Be Told (2019)" in Germany, the analysis demonstrated the show's growing popularity, allowing programming executives to understand where to focus on acquiring or commissioning new drama for their platform. As the entertainment industry continues to evolve, demand data will become an increasingly vital tool for executives to create successful shows that meet their audience's evolving preferences.
Truth Be Told (2019)'s travelability to Germany in the last 30 days is 50%, which means that the audience demand for Truth Be Told (2019) is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Truth Be Told (2019) travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Truth Be Told (2019)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Truth Be Told (2019) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Truth Be Told (2019), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:05 p.m. PST using global television demand analytics from Parrot Analytics for Truth Be Told (2019) in Germany. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.