The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is extremely valuable when making strategic decisions concerning content acquisition, distribution, programming, and even content valuation. One great example of how demand data can help inform decision-making is by looking at "Two Sentence Horror Stories". The German market for this series is currently performing well, with 2.5 times the audience demand of the average show in Germany over the last 30 days. Additionally, compared to its demand over the last 90 days, demand for this show has been increasing recently.
One of the major advantages of demand data is that it allows you to quantify the value of a specific title. For example, Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. This can help you estimate the ROI a specific title will bring for any given platform. For "Two Sentence Horror Stories" in Germany, this would mean assessing the show's ability to drive subscriptions and mitigate churn.
Another useful feature of demand data is that it can help inform content decisions by providing insights into audience tastes and preferences. By examining which other shows are liked by fans of "Two Sentence Horror Stories" (such as "Game Of Thrones", "Titans", and "Young Sheldon"), entertainment executives can gain a better understanding of what type of content resonates with that particular audience.
Demand data can also help entertainment executives make programming decisions, as it can reveal what type of content is the most popular in a particular region or on a global scale. In the case of "Two Sentence Horror Stories", we can see that the show is most popular in Germany, but also has good demand in other markets such as the United States.
Additionally, demand data can help inform distribution decisions by revealing which platforms are the best fit for a particular title. By examining the demand for "Two Sentence Horror Stories" across different platforms, entertainment executives can determine which platforms should be targeted for distribution of the show.
Finally, demand data can also help with subscriber retention and acquisition by revealing which titles should be bought to either keep current audiences happy or attract new subscribers to a service. This can be particularly useful when combined with content valuation, as it can help entertainment executives determine how much to spend on content.
In summary, demand data can be a powerful tool for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. By using demand data, executives can gain insights into audience tastes and preferences, assess the value of specific titles, and determine the best platforms for distribution. The case of "Two Sentence Horror Stories" in Germany shows just how valuable this data can be in practice.
Two Sentence Horror Stories's travelability to Germany in the last 30 days is 95%, which means that the audience demand for Two Sentence Horror Stories is 95% of the demand in its country of origin, United States. Click through to another market to discover how well Two Sentence Horror Stories travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Two Sentence Horror Stories), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Two Sentence Horror Stories is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Two Sentence Horror Stories, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Two Sentence Horror Stories in Germany. We provide our partners with far-reaching television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.