The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive looking to acquire new content for your platform? Or, are you wondering how to assess the value and performance of your existing content catalog? Demand data can provide insights for effective decision making to different players in the entertainment industry. We’ll use "Unearthed" as an example to illustrate how demand data can be used to make informed decisions.
If you are an OTT platform evaluating a documentary or non-fiction series for acquisition, "Unearthed" could be a good pick, as it has been consistently above the average demand rating for a show in Germany over the past 30 days, with a strong increase in demand in the past month. Also, it has been performing well over the years, as indicated by its high percentile rankings in the Documentary genre and its excellent longevity. Besides, the show’s global demand performance has been good across all platforms. However, it has a low travelability rating, implying that international markets are less receptive to it.
If you are an SVOD platform, knowing what other shows fans of "Unearthed" enjoy can inform you about which genres or titles to prioritize when making content acquisition decisions. The other shows that fans of "Unearthed" also like can serve as a reference for potential acquisitions or collaborations. Additionally, examining the top 10 global markets where "Unearthed" is the most in-demand can reveal which regions are most receptive to this type of content. For instance, "Unearthed" enjoys outstanding audience demand levels in France, which comprehensively outperforms demand norms of the average TV show, indicating "Unearthed" could be a strategic title to prioritize.
If you are an entertainment talent agency representing filmmakers or actors, "Unearthed's" demand performance reveals its popularity, which can be useful for acquiring projects, developing a pitch, and negotiating contracts. The show has a season structure with a recent season airing in 2022, indicating that it is still an active series and could be a potential project for talent to engage with.
If you are a TV production company, analyzing the performance history of "Unearthed" may help you understand the show’s strengths. The show has maintained its audience demand rating over time, indicating that it is a show that possesses a good foundation of demand within the Documentary genre. This understanding can help you identify what worked within this show, and then reproduce, adapt those elements to similar shows or novel formats.
If you are a content distributor, you could use demand data for "Unearthed" to optimize its release strategy and price. Since "Unearthed" enjoys high demand, its release during peak periods when less competition dominates, or when it is scheduled at a premium price can be leveraged for better returns. With high demand indicators, exploiting the title strategically can realize the potential reward resulting from its popularity.
In summary, utilizing demand analytics can be helpful in determining the worth of a show, tracking its performance, and making informed decisions. Demand data provides insights into audience behavior that is essential to content valuation on any platform. By using demand data to evaluate a show’s popularity, you can make informed decisions on content licensing, production, acquisition, pricing, release strategies, among others.
Unearthed's travelability to Germany in the last 30 days is 28%, which means that the audience demand for Unearthed is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Unearthed travels internationally.
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Acquire the best shows from partners such as Science to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unearthed), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unearthed, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Science Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8:43 p.m. PST using demand metrics from Parrot Analytics for Unearthed in Germany. We provide our partners with extensive television know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.