The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working at any stage of the content value chain, from production to distribution, demand data can be an essential tool for making informed decisions. The case of "Unsere Mütter, Unsere Väter" in Germany during February 2024 provides several valuable insights for executives making these decisions.
Firstly, using demand data can enable content valuation. By applying a dollar value to the contribution a title, or library of titles, makes to a platform across different regions, executives can plan spending and revenue strategies more effectively. Demand data can substantiate or challenge gut feelings about valuation by quantifying data and taking into account factors such as seasonality and momentum.
Secondly, demand data can help executives make informed programming decisions. By analyzing demand for a specific show, an executive can determine which shows or genres are attracting which audiences, and what consumers value in the content most - be it the story, concept, the cast and so on.
Thirdly, demand data can provide powerful insights into distribution decisions. Examining the demand from different regions and markets can help executives determine which platforms to target for distribution or acquisition. It also enables executives to optimize the release strategy and pricing for a title, thus maximizing engagement and reach.
Fourthly, executives can use demand data to make better-informed acquisition decisions. By analyzing the data, executives can identify the content that may have opportunities for acquiring or producing, and its potential monetizing value.
For "Unsere Mütter, Unsere Väter," executives can take away a few key points from the demand data. Firstly, while the show has good demand among the audiences in Germany, it has decreased popularity in recent months. Secondly, the show attracts viewers interested in the history genre, yet has poor franchise potential. Thirdly, it appeals to viewers globally, especially in Spain, indicating that it has the potential to travel well. Finally, the spike in demand in Germany late in February 2024 should be investigated to determine whether any particular marketing campaigns, platform releases, etc may have been a factor.
Overall, the demand data for "Unsere Mütter, Unsere Väter" during February 2024 provides valuable insights and challenges for entertainment executives to consider. By leveraging demand data, executives can quantify, challenge, and validate their assumptions about a particular title or library. Such insights can lead to smarter content investments, marketing, distribution, and pricing decision making that will ultimately help executives in their strategic planning.
This is Unsere Mütter, Unsere Väter's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Unsere Mütter, Unsere Väter travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unsere Mütter, Unsere Väter, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Unsere Mütter, Unsere Väter in Germany. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.